Heineken® shifted into high gear with a prestigious celebration of F1® at Luxurious Marble Circus this weekend
This past weekend was a thrilling and sophisticated one with Heineken’s F1® showcase at the Luxurious Marble Circus. Sharing the stage with a pantheon of luxury lifestyle brands, a super-exclusive F1® inspired bottle glinted in the hands of eventgoers who decided to visit Heineken’s premium experience.
For Warrick Wyngaard, Marketing Communication Manager, Heineken® South Africa, this two-day extravaganza saw Heineken fuse the thrill and sophistication of Formula 1® in a bold premium celebration of craftsmanship and design.
Inspired by F1®’s precision, performance, and pure ergonomic excellence, the super-exclusive bottle provided the perfect synergy between form and function. With every curve and contour designed to dazzle, the design bottle delivers a standout finish designed to be held and savoured, creating unique blended moments at the Heineken® dome offering more than just a sip but an experience.
“Every detail of this bottle is a perfect statement of innovation and craftsmanship. We’re thrilled to bring this level of design to the table to complement our partnership with the most exhilarating sport on four wheels. It’s pure finish inside and out.
Adding to the excitement, a mysterious helmet man, suited in a Heineken® race suit meandered around the event, creating unforgettable moments that captivated attendees and sparked social buzz across the event.
“Being at the Luxurious Marble Circus was all about celebrating the rare and the extraordinary,” says Wyngaard. “From our super exclusive F1®-inspired bottles to the first-ever appearance of the Hero in the Helmet, fans got a real taste of the premium experiences Heineken® is known for.”
The Luxurious Marble Circus was a taste of what’s ahead, as Heineken® gears up for its World Tour event. South Africans are set to take to the streets as Heineken brings the excitement of Formula 1® home on 30 November. All roads lead to Cape Town as the Heineken® World Tour races into the city. From the roar of engines to selfies with a real F1® car, fans will be in the driver’s seat, getting up close and personal with the pinnacle of motorsport.
Since 2016, Heineken® has been celebrating Formula 1® with a variety of activations worldwide. Wyngaard says this continued tradition is reinforcing the beer brand’s position as a premium choice for a new generation of consumers.
“Whether it’s clinking a limited-edition bottle with friends or feeling the thrill of Formula 1® up close, Heineken® is all about bringing the excitement straight to fans. We know South Africa loves a F1® race, so we’re giving them a taste of a race around the world,” Wyngaard concludes.