JozEEst Fashion Launched Their Very First Fashion Capsule Collection

JozEEst, formerly known as JozEEst headcover designs introduced their sister brand with a new fashion capsule collection. JozEEst Fashion, owned by Zeliha Gultekin Karodia born and raised in Istanbul.  Zeliha studied fashion design at Mimar Sinan University. She worked as a fashion designer for 12 years in Istanbul and visited many International Fashion Trend Expos in Europe.

Zeliha says creating this collection her inspiration was African Women's character traits. Bold, energetic, active, modern African women. JozEEst knitted garments are created using wool blended yarn to provide comfortable and high quality designs with South African fresh produced materials. JoZEEst style is comfortable, Trendy and versatile.

"While designing this collection, I wanted people to experience knitwear in a very versatile way, because my designs are comfortable and can be worn all day long. Therefore, I designed ready to wear garments suitable for them to create different styles paired with JozEEst accessories. You can start the day with chilled sportive mood in the morning, then change into a more sophisticated look for the afternoon just by adding on some accessories and a different pair of shoes." Said JozEEst

As a creative person who's been in fashion industry for quite a while. Zeliha saw an opportunity in the South African market. She started making hair accessories and styling turbans, then people loved it. When she started working with Gert-Johan Coetzee, he loved the JozEEst headpieces then Zeliha started making them for Gert's brand to complete his beautiful creations. Creating fashion accessories is a unique ART for Zeliha. She always comes up with new ideas, challenging herself is so exciting, and she never drops your energy level. 

As time passed, JozEEst business grew and improved. Celebrity stylists fell in love with JozEEst accessories, pairing JozEEst Accessories to complete styling celebrities created a more endearing brand that reflects on Zeliha as a person.

Zeliha describe herself a bridge between two cultures. The city where she was born in Istanbul and the city she currently live in today, Johannesburg. Hence, the name JozEEst. From doing handmade head pieces, creating high end fashion accessories for any occasion to styling celebrities fashion shoots. That's how JozEEst was born!

JozEEst target market is a modern African woman, who has own style and knows what she wants. She cares about aesthetics, at the same time she embraces naturalness and comfort.

"Actually, since I am a fashion designer, when I moved to South Africa I wanted to start with my own fashion collection before accessories. But life opened its doors to me primarily with accessory design. Working with Gert-Johan Coetzee has opened so many doors for my brand. This collection was perhaps a late decision. But maybe this is the right time. Now I am going back to my fashion design roots." Concludes Zeliha

JozEEst plan on continuing to create more and more avant-garde accessories for people who like to look different in their own style and expand with ready-made range clothing collections paired with more variety for accessory and fashion line.

Follow JozEEst Fashion on Instagram @jozeest.fashion

Accessories @jozeest on instagram.