Fashioning Modern Africanism

Award-winning style star Yaya Mavundla is biled to host the Proudly SA red carpet at the South African Music Awards set to take place at Sun Arena in Pretoria tomorrow the 18th of November 2023.  Mavundla who recently bagged the Best styled personality at the 15th Feather Awards last week will be responsible for shining a spotlight to those who will be wearing local on the red carpet.  Known for her fashion and bubbly personality, Mavundla who continuously proudly wear local fashion designers on the red carpet at some of the biggest industry events such as David Tlale, Gavin Rajah, Ezokhetho, Queer Comfort, Imprint and Otiz Selfo and many other designers says she is over the moon to be part of the initiative that promotes local fashion.  "This is another dream come true for me, I can't wait to see how gorgeous everyone is going to look on their local designs, South African celebrities and ordinary citizens always put their best foot forward when it comes to the SAMAs and I can

Marrying a skate and music-inspired heritage with the diverse spirit of New York, Converse, and Awake NY  have introduced their first collaborative collection.  This debut capsule from the Converse x Awake NY partnership celebrates the burgeoning skate and alternative music scene that blossomed in New York City in the early ‘90s, which coincided with Converse’s reintroduction of the 1974 All Star as the One Star.   First collaborative capsule informed by eclecticism of downtown NY.   Launched by Queens native Angelo Baque in 2012,  the Awake NY reflects the diversity that defines New York City’s landscape and captures the spirit and sensibility of the five boroughs.  This silhouette was embraced by and embedded into the skate and alternative communities, which popularized apparel and sneakers salvaged from the ‘70s.   “The One Star always connects back to the early ‘90s punk and alternative artists I really admired, whether it be Nirvana, The Smashing Pumpkins, or the Beastie Boys—musi

GALXBOY, the trailblazing South African fashion brand known for its innovative designs and unique cultural fusion, is proud to announce its recent expansion into new cities, solidifying its commitment to captivating fashion enthusiasts across the nation. Founded in 2008, the youth fashion brand has experienced remarkable growth, opening its doors to the vibrant community of Cape Town at the V&A Waterfront last month and most recently launching in Emalahleni this past weekend. With a dynamic vision for the future, the popular streetwear brand is now setting its sights on Polokwane and Durban as the next destinations on its nationwide expansion journey. GALXBOY’s expansion into the iconic V&A Waterfront was met with enthusiasm and marked a significant milestone for the brand. This location serves as a cultural hub for both locals and tourists, making it an ideal destination for GALXBOY's unique blend of contemporary fashion inspired by SA culture. Building on this momentum, t

SA Fashion Week is officially set to return from October 19th to October 21 st  for Autumn/Winter 2024 collections and Cruz will once again be sponsoring this illustrious affair.  Cruz never stagnates, it always explore  refreshing the focus of their bold partnership with a continued resolve to demonstrate commitment to the Cruz Collective. As part of sponsorship agreement, Cruz Vodka has naming rights to one show and this year have returning talent, Michael Ludwig Studio and Fikile Zamgcino Sokhulu as well as new addition Ephymol. Together they form The Cruz Collective and are Cruz's set of talented designers who will be showcasing their elegant collections. With Cruz posing a challenge to the designers this year to bring the iconic silhouette to life with bespoke garments that illustrate how talented designers see the revitalised range.  Their interpretation of selected Cruz variants is much anticipated and their continued success in the global fashion industry  is why Cruz is pr

In a world that often seeks conformity, Relay Jeans continues to embrace the spirit of individuality with its iconic tagline, 'Be Undefined.' This philosophy champions the idea of breaking free and embracing authenticity, unapologetically being true to oneself. In this pursuit, Relay Jeans is thrilled to unveil its latest campaign, 'Relay Jeans: Sound of Denim,' a harmonious celebration of individuality and personal expression through music. To celebrate music creativity and innovation, as well as to launch a first-of-its-kind music experiment through  crafting an exclusive denim-led soundtrack which highlights the significant cultural connection between denim and music, the brand partnered with Joshua The I AM – a young, creative, multi-talented music producer, songwriter, and recording artist, to lead this project with the support of the talented Siphe Tebeka as a Co-Producer. The exclusive denim-led soundtrack explores and captures unique sounds from the different de

South African media personality, Somizi Mhlongo, levels up as he expands his empire with SOMPIRE KIDS. In an exciting business move, the Idols SA judge and reality star has announced the official launch of his childrens’ clothing line, SOMPIRE KIDS: Brave Enough To Be Yoself. The brand’s slogan speaks to encouraging positivity and confidence in children while they boldly step up in the most fashion forward version of themselves. SOMPIRE KIDS: Brave Enough To Be Yoself, started off as a passion project for Somizi, but has now evolved into something much bigger. Identifying a gap in the market for childrens’ clothing, the media personality decided to create a line that combines fashion, comfort, style and sustainability. The brand produces high-end, trendy, and comfortable clothing ranging from onesies to dresses, t-shirts, two-piece sets and outerwear for children aged 2 – 12 years of age, striking a balance between fashion-forward designs and practicality, allowing children to move fre

THE CTAS CRUISE MIXES THROWBACK STYLE AND COMFORT FOR A LIGHTWEIGHT TAKE ON A CLASSIC This month, as Mzansi celebrates all the phenomenal women of the country,  Converse  is introducing the  Chuck Taylor All Star Cruise —an all-new silhouette that takes inspiration from the skateboard and boldly pushes style to create the next chapter of the Chuck Taylor legacy. The Chuck Taylor All Star Cruise is designed to pay homage to the counterculture fashion scene that adopted the Chuck Taylor All Star as its own.   The CTAS Cruise  features a lightweight, canvas and suede construction lined with skate-inspired elements, including a suede eye-row overlay and punched eyelets. A disrupted, elevated, and layered midsole adds a modern touch that distinguishes the Cruise from the classic Chuck Taylor while retaining the signature Converse style. Because comfort is key to the new silhouette, it has a foam midsole, OrthoLite cushioning and a lightweight EVA-injected outsole for the additional bounce e

ISUZU Motors South Africa (IMSAf) is proud to announce its partnership with SA Fashion Week, becoming the Official Motor Vehicle Partner for the next two years, until July 2025. The collaboration marks a significant milestone for both the automotive giant and the renowned fashion event, combining the essence of innovation, style, and creativity. As a global leader in the automotive industry, ISUZU is committed to delivering quality and durable vehicles that cater to diverse customer needs. By partnering with SA Fashion Week, ISUZU aims to explore new avenues and showcase its range of versatile vehicles, designed to embody sophistication, reliability, and adaptability. The synergy between the automotive and fashion worlds represents a fusion of design, functionality, and lifestyle. "We are thrilled to be the Official Motor Vehicle Partner of SA Fashion Week," says Ziphindiwe Ncgobo, Department Executive: Marketing. "This collaboration embodies the spirit of both our brand

Rubicon, the iconic award winning South African fashion clothing brand, is thrilled to announce its exclusive availability at Jenna Clifford Collective in Pretoria.   With over 20 years of experience in the fashion industry, Rubicon is known for its unique and exquisite pieces that embody African fashion with modern sophistication. This exciting partnership between Rubicon and Jenna Clifford will provide fashion enthusiasts with an exclusive opportunity to access the latest collections of Rubicon. The Jenna Clifford Collective store will feature a wide range of Rubicon's unique pieces, from elegant evening wear to chic work attire, catering to all fashion tastes and styles. Rubicon has been a prominent figure in the South African fashion industry since its inception in 2002. Its founder, Hangwani Nengovhela, has a strong passion for design and is dedicated to promoting the African fashion industry. Her vision has led Rubicon to become a leading fashion brand in South Africa, with a

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Last night saw the House of Rubicon bring to life an authentic celebration of heritage with the showcasing of their latest collection at South Africa Fashion Week. Commemorating twenty-one years as a style and culture institution in South Africa's fashion landscape, Rubicon’s Spring/Summer 2023 collection marries the eastern and western influences with African elegance, while paying homage to the reimagined Myth of Origin story about the lost kingdom of Mapungubwe.     “With this endearing romantic collection, we designed each of the garments to make the wearer feel emboldened, chic, and in touch with the essence of who she truly is. This is a return to her femininity,” affirmed Hangwani Nengovhela. Hangwani Nengovhela Founder and Creative Director, Hangwani Nengovhela draws inspiration from the landscapes and artifacts recovered at the world heritage site. The kingdom’s origins, passed through oral history, tell a tale of three brothers journeying through the region. One brother w

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