Fashioning Modern Africanism

Patrick Joseph is an International bespoke lifestyle and fashion brand based in the UK,  Founded by Kwa-zulu Natal born Fashion Designer - Patrick Mhlanga. This past Sunday afternoon, Patrick announced on an interview with yours truly that he's set to debut in South Africa with a collection of bespoke casual and street wear fashion line. The Patrick Joseph brand, known for its flexibility and agility in catering to both men and women's ready to wear fashion pieces, launched in 2011 after Mhlanga turned his passion for design and tailoring into a bespoke clothing line which later hit various runways including the London fashion week in 2019.  Mhlanga served time in the British Army and studied MSc in Business Management before breaking into fashion. He has become one of the most influential emerging fashion designer's in Great Britain with Patrick Joseph featuring in major fashion magazines including Drapers and Fab magazine UK.                         " I am so proud t

A new proudly South African manufactured sleep and loungewear brand,   HUGIO , has launched today, along with its online store, just in time to celebrate the upcoming Christmas season. The Durban-based fashion brand has launched with its debut Christmas Pyjama collection on sale - aimed at keeping the entire family feeling stylish this holiday season.   The exclusive sleep and loungewear collection cover all the necessary must-haves from baby wear to men’s and ladies pyjamas too, and is set to become a holiday favourite, while celebrating Christmas with your loved ones.   One of SA’s celebrated actresses and entrepreneurs, Fundi Zwane, has signed on to become one of  HUGIO’ s first ambassadors.   The 36-year-old Port Shepstone-born actress and producer, who currently stars in the SABC1 series  Skeem Saam , says she is “excited to celebrate Christmas in style” this December.   “I love how comfortable and idyllic the collection is. Christmas is an important time for me to spend with my l

JozEEst, formerly known as JozEEst headcover designs introduced their sister brand with a new fashion capsule collection. JozEEst Fashion, owned by Zeliha Gultekin Karodia born and raised in Istanbul.  Zeliha studied fashion design at Mimar Sinan University. She worked as a fashion designer for 12 years in Istanbul and visited many International Fashion Trend Expos in Europe. Zeliha says creating this collection her inspiration was African Women's character traits. Bold, energetic, active, modern African women. JozEEst knitted garments are created using wool blended yarn to provide comfortable and high quality designs with South African fresh produced materials. JoZEEst style is comfortable, Trendy and versatile. "While designing this collection, I wanted people to experience knitwear in a very versatile way, because my designs are comfortable and can be worn all day long. Therefore, I designed ready to wear garments suitable for them to create different styles paired with Joz