South African media personality, Somizi Mhlongo, levels up as he expands his empire with SOMPIRE KIDS.
In an exciting business move, the Idols SA judge and reality star has announced the official launch of his childrens’ clothing line, SOMPIRE KIDS: Brave Enough To Be Yoself. The brand’s slogan speaks to encouraging positivity and confidence in children while they boldly step up in the most fashion forward version of themselves.
SOMPIRE KIDS: Brave Enough To Be Yoself, started off as a passion project for Somizi, but has now evolved into something much bigger. Identifying a gap in the market for childrens’ clothing, the media personality decided to create a line that combines fashion, comfort, style and sustainability.
The brand produces high-end, trendy, and comfortable clothing ranging from onesies to dresses, t-shirts, two-piece sets and outerwear for children aged 2 – 12 years of age, striking a balance between fashion-forward designs and practicality, allowing children to move freely while expressing their unique styles and fashion sense that makes sense to parents and the little ones.
Somizi firmly believes in the profound significance of positive affirmations for children. In his own words, "Positive affirmations are the building blocks of a child's inner strength and well-being.” They are words of encouragement that helps children develop a positive self-image, boost their self-esteem, and cultivate a growth mindset.
"It took me two years to create this brand, and finally seeing it come to life is a big accomplishment for me. I really believe that kids should wear clothes that not only look good but also prioritizes their comfort and offer flexibility. My love for fashion inspired me to start making clothes for kids. It has also allowed me to tap into my inner child and have fun creating this clothing line that everyone can now buy," Somizi explained.
Welcoming the Spring season, SOMPIRE KIDS: Brave Enough To Be Yoself will be available through their online store which is scheduled to be live to the public from Friday, 1 September 2023. While plans for a physical store are underway, the website www.sompirekids.com offers shipping across South Africa, giving shoppers from all corners of the country access to a collection that brims with bold, uplifting and fabulously fashion-forward choices for the kiddies.