Castle Lite, the pioneering beer brand known for its unwavering history of supporting and showcasing local and international talent, proudly partnered with Grammy Award-winning musical maestro Black Coffee to host an official send-off party ahead of his historic show at Madison Square Garden.
Press Briefing was hosted by actor Lawrence Maleka and DJ Sabby hosted for the evenings proceeding, this exceptional event took place on last night on 28th September at Altitude Beach Club in Fourways and featured a star studded lineup of artists. It was an unforgettable evening of music, culture, and celebration.
The official send-off party leading up to Black Coffee's Madison Square Garden performance was nothing short of extraordinary. DJ Stopper, Uncle Partytime, Kitchen Mess, Thakzin, Murumba Pitch, and the incomparable Black Coffee himself, featuring Bucie, Shota, Pansula, Ribatone & Msaki, Mondli Ngcobo and DJ QUE, graced the stage with mesmerizing performances. The collective talent on display truly made this event the ultimate send-off party.
As proud enabler, Castle Lite has worked alongside Black Coffee to ensure top South African and African talent support him on the world’s most iconic stage. Earmarked artists who were also part of the line-up offered South Africans the opportunity to get a taste of the October show with Bucie, Msaki, Pansula & Ribatone & Shota & Mondli Ngcobo performing with him at the garden (MSG).
"Castle Lite is thrilled to have been part of this historic celebration with Black Coffee. We have always been at the forefront of innovation and music, and this collaboration exemplifies our commitment to these ideals. Black Coffee's set was mind-blowing, a testament to his exceptional talent and dedication to his craft. We are honoured to have played a role in bringing this unforgettable experience to life”, added Colleen Duvenage, Brand Director at Castle Lite
The event drew celebrities and music aficionados from far and wide, underscoring the international appeal of Black Coffee's music and the vibrant South African culture. Renowned artists, A-list actors, and influencers alike came together to celebrate this momentous occasion, transforming it into a star-studded soirée that will be remembered for years to come. The crowd reached into their bags AT 20H00 caused a visual spectacle by litening up the venue in green as part of the love and farewell moment for the man of the hour #TheUltimateSendOff.
Castle Lite and Black Coffee were committed to ensuring that this send-off party was experienced by their dedicated fans. Over 1,000 attendees had the privilege of witnessing this historic send-off of musical talent, unlocking cherished memories that will last a lifetime. Let’s not forget to the electric atmosphere, Castle Lite
collated thousands of farewell messages off twitter for Black Coffee and handed it over to him as part of their farewell send off truly ULIMATE in every way. This send-off party wasn't just about Black Coffee's achievements but also a tribute to the rich musical heritage of South Africa. The fusion of talent and culture exemplified the essence of South African patriotism, instilling a profound sense of pride and unity among attendees and Castle Lite couldn’t more proud to be a part of this historical send off as well as platform provided by them for the artists who accompanies Black Coffee to the most iconic stage in the world.
As Black Coffee continues to make history on the global stage, Castle Lite and the entire South African community stand proudly behind him, united by their shared love for music and their unwavering support for his extraordinary talent. This sendoff party was an unforgettable testament to the limitless possibilities of South African music and culture.
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