Fashioning Modern Africanism

Castle Lite, South Africa's premium lite beer brand, collaborates with the chart-topping AmaPiano sensation, Major League, to unveil a groundbreaking campaign for the Summer of 2023. The campaign brings together the best of both worlds, fusing the Extra Cold Refreshment found within every Castle Lite bottle with the musical prowess of this award-winning duo.  The campaign's unwavering goal is to inspire South Africa to 'LITE’N UP,” and enjoy the moment.  The commercial shows Major League entering a bar as seriously as you would expect from world renown musicians, but when they’re handed an extra cold Castle Lite by a knowing barman, they’re inspired to “Lite’n up”, and what follows is a delightfully entertaining rendition of the iconic “Push it!” originally by Salt-N-Pepa Pepper with the Castle Lite bottle at the centre. “We wanted to really capture the summer spirit with this campaign, and what is more synonymous with summer than great music and extra cold refreshment. Maj

Castle Lite, the pioneering beer brand known for its unwavering history of supporting and showcasing local and international talent, proudly partnered with Grammy Award-winning musical maestro Black Coffee to host an official send-off party ahead of his historic show at Madison Square Garden.  Press Briefing was hosted by actor Lawrence Maleka and DJ Sabby hosted for the evenings proceeding, this exceptional event took place on last night on 28th September at Altitude Beach Club in Fourways and featured a star studded lineup of artists. It was an unforgettable evening of music, culture, and celebration. The official send-off party leading up to Black Coffee's Madison Square Garden performance was nothing short of extraordinary. DJ Stopper, Uncle Partytime, Kitchen Mess, Thakzin, Murumba Pitch, and the incomparable Black Coffee himself, featuring Bucie, Shota, Pansula, Ribatone & Msaki, Mondli Ngcobo and DJ QUE, graced the stage with mesmerizing performances. The collective tale

Castle Lite is no stranger to making memories for it’s fans. Over the span of its  time as SA’s most loved premium beer brand, Castle Lite has become synonymous with  unlocking iconic musical moments that live long in our memories. In keeping with this  rich tradition, Castle Lite is set to create many more memorable musical moments for SouthAfricans this summer. In the first of its Summer 2023 experiences, the brand has announced that it has teamed  up with the Grammy Award-winning musical maestro Black Coffee to host an official send-off party ahead of his historic Madison Square Garden headline show. Given that many of us may not be able to be there in person, as the world-renowned  dance music star embarks on his quest to light up New York on October 7, Castle Lite  has found a solution through which we can celebrate with Black Coffee right here in  Mzansi.  With these two brands at the intersection of South African excellence connecting over  mutual history-in-the-making, Castle L

One more round to Lite'n up Worker’s Day with Tips on Tap. Castle Lite will raise a glass to its heroes of the service industry of South Africa: Bartenders. A cheerful audience, who make sure your refreshing drinks and delicious food arrive, as well as mathemagicians that pull off tricks to ensure the cash register is balanced to the last cent. Bartenders are the custodians of a great experience with beer. Furthermore, as workers who make an income from tips like most of their counterparts in other pockets of the service industry, it is a rarity for bartenders to sit out a shift even on public holidays. With a salutation served Extra Cold, it therefore is timeous to have a Castle Lite at the nearest watering hole because with each draught bought, a R5 tip automatically goes towards our bar staff on Worker's Day. How? Castle Lite is set to activate the Tips on Tap initiative at more than 300 outlets country wide, where for every 500ml draught sold, the brand will donate R5 per g

Last Night, Tuesday the 14th March Castle Lite immersed us, media frenzies and influencers in their lite world by bringing to life their new campaign #BadNewsBingo. The event formed part of the brand’s highly entertaining new communication, which was inspired by South Africans’ unique way of using comedy and laughter to off-set the heavy we face so often on a daily basis.  The campaign, which launched a few weeks ago, has already garnered mass social engagement as Castle Lite and #BadNewsBingo hosts Eugene Khoza and Tumi Morake flip the script on the heavy headlines daily. Castle Lite’s purpose is to bring the lite side of life to the fore, “We are faced with so much heavy daily, and the news is a huge source of this and recently we have been bombarded with a lot.  #BadNewsBingo offers us the opportunity to relieve some of that seriousness through humor, wit and the understanding that we really are all in it together. It’s the understanding that while we may not be able to control all

CASTLE LITE has once again made waves in the active/lifestyle realm as the official beer sponsor of the iconic 947 Ride Jozi cycle race 2022. The narrative is simple #KeLITEstyle, one only has to reference social media to really see the traction it has achieved todate.   This year’s race saw more than 16 000 cyclists from all over the globe gather at the biggest annual event on the SA social calendar in Soccer City to lite up the streets of Jozi.  The brand brought fitness, comradery, friendships, and pure enjoyment to life, for all cyclists and cycling enthusiasts alike. People, places, moments. That’s what 947’s Ride Joburg is all about. The popular annual bicycle race is back better than ever with Castle Lite as its new beer partner – with over 16 000 cyclists entering the 947km race - and the newly added 35km race – the Lite’r race. The easy-drinking lager has close ties to sports and regularly aligned itself with active lifestyle events over the years. Just a few months ago, Castl

More than 120 000 rugby and entertainment enthusiasts, one of them being the Legendary Brian Habana, filled up the mother city, at Cape Town Stadium in three days to attend the biggest entertainment and sporting experience in the world. The Rugby World Cup Sevens 2022. The 3 day experience was star studded with appearances from Mandisa Williams, Kyle Brown and many more. Fans flocked to see them and were more than delighted to take pictures with these iconic stars.   It comes as no surprise that a few of South Africa’s iconic sports and entertainment stars were also spotted at the Rugby World Cup Fan Village, unlocked by Castle Lite. Stars such as Moozlie, Carpo the comedian, Costa Tich, Just Gilling,  Mark Buckner and not forgetting Anele Papua; one of South Africa’s biggest social media influencers. Of cause the biggest names in Rugby at the moment.   Attendees could not hide their excitement as they cheered for the rugby in stadium, and sang along to some of South Africa’s biggest h