The inaugural Behind The Scenes Awards (#BTSAs) aims to celebrate trail blazers within showbiz. Those who stand shoulders above the rest and work tirelessly to deliver excellence behind the scenes.
These awards are a first of its kind in South Africa and help celebrate the immense talent that resides in our country. These range from celebrity teams, content creators, YouTubers, productions, music channels, radio stations, LGBTQIA brands among many others, who excel within the showbiz spectrum.
The objective of the awards is to ensure that the highest level of excellence is adequately celebrated. These awards founded by Mr. Ngcebo Mdima and his partner Mr. Karabo Motlogelwa, whose careers as PR specialist spans more than ten years is a perfect example of excellence, they pride themselves in executing everything they do with excellence.
"It's time to celebrate those who make the stars shine and those whose pursuit of excellence remains alive. I think it's time to challenge the status quo by celebrating the under dogs," Mr. Ngcebo Mdima says.
The first instalment of the awards is pencilled to take place in November and this will pave the way for many more years of celebrating local talent while unearthing new talent. It remains to be seen how these awards will be received by the industry, as it strives to uniquely identify itself as the only award ceremony with a different niche market.
What sets these awards apart is the fact that it recognises creatives/teams behind media & entertainment brands as a collective in doing so, also aims to make the least notable feel included and valued for the work they put in. The only category that will be awarding individuals is the Content Creators category as they work with various of brands.
The media launch will be on the 15th of August 2024 announcing 20 categories the awards are scheduled on the 9th of November 2024 at Gold Reef City, The Lyric Theatre