JC Le Roux Brought Sparkle, Sophistication and Celebration to the Johannesburg Cap Classique, Champagne & Bubbles Festival 2025
JC Le Roux, South Africa’s original home of sparkling wine, was proud to be the lead sponsor of the Johannesburg Cap Classique, Champagne & Bubbles Festival, that took place on 24 and 25 May 2025 at the prestigious Inanda Polo Club, Sandton. As South Africa’s original sparkling wine house, JC Le Roux showcased the elegance of its flagship Cap Classique Scintilla, delivering a fully immersive brand experience that blended refined toasting traditions, celebratory energy, and curated tasting moments.
“JC Le Roux champions sparkling wine in every form, from elegant rituals to vibrant experiences. At this year’s festival, JC Le Roux’s fully immersive sparkling wine showcase was designed to turn every moment into both a memory and a celebration,” says Siphokazi Solani, BTL Brand & Events Executive – Wines Category, at Heineken Beverages South Africa.
From the moment guests arrived at the JC Le Roux stand they were invited to reflect on what they were celebrating, whether it was a win, a shift, or simply showing up. Guests could choose from a series of sentiment-driven ribbons as they entered, each one a nod one of the million reasons South Africans raise a glass in toast today. Then the celebration unfolded into special moments that captured the spirit of JC Le Roux’s legacy, one that is proudly rooted in Stellenbosch yet made for every corner of the country.
Guests enjoyed personalised sparkling wine tastings led by passionate pourers, each designed to showcase the variety, flavour, and character of JC Le Roux’s popular range. These tastings were accompanied by fascinating insights into the Cap Classique method, which JC Le Roux has made proudly local with its Scintilla variant.
Festivalgoers also had the opportunity to be introduced to the art of the pour - from tilting the glass at just the right angle to preserve the bubbles, to holding the stem correctly, ensuring the wine remains perfectly chilled. These small touches transformed every JC Le Roux tasting into a celebration of craft and care, reinforcing JC Le Roux’s belief that every moment deserves to be celebrated.
.jpeg)
In addition to its signature flavours, JC Le Roux brought its signature flair. The brand’s beautifully designed “Sparkle Mirror” installation offered a chance to capture the celebration in slow motion, with lights and music enhancing every frame. Guests could unwind in the floral-themed photo lounge, an inviting space to sip, snap and savour with friends. With movements as light and playful as the bubbles in JC Le Roux, the dancers added a touch of sparkling fun from 13h00 to 15h00, daily. These pop-up performances reflected the soul of the brand - joyful, expressive and always ready to celebrate.
The theme for this year’s festival, Sophisticated Floral Chic, found a natural home in JC Le Roux’s elegant aesthetic. Every detail, from glassware to décor, had been considered to elevate the guest experience and deliver something both polished and personal.
The Johannesburg Cap Classique, Champagne & Bubbles Festival 2025 delivered an unforgettable weekend of elegance, energy, and effervescence and JC Le Roux was at the heart of it all. From the personal celebration ribbons to the artful tastings and personalised flutes; every element of the brand’s presence brought its core belief to life: that every moment deserves bubbles. As guests toasted under winter skies, danced alongside the JC Le Roux queens, and captured their sparkle in the Magic Mirror lounge, JC Le Roux reaffirmed its place not just as South Africa’s leading sparkling wine, but as a curator of joyful, meaningful celebration.
Follow JC Le Roux for updates and more:
Instagram: @jcleroux
Facebook: JC Le Roux Sparkling Wine
Hashtags: #JCLeRoux | #JustCelebrate