The nine-person strong investigative team of the Local Fashion Police is pleased to announce that after months of painstaking detective work, sifting through the evidence, and conducting forensic analysis, they have identified seven winners of the 2025 edition of the Local Fashion Police competition.
These style icons have been selected from the 15 shortlisted runners-up who made it into the latter stages of the premier local fashion competition following the whittling down of hundreds of dazzling entries that were submitted from across the length and breadth of South Africa, which showcased and celebrated the flamboyance, refinement, and splendour of local fashion designers.
The adjudication process was overseen by nine judges who are leading fashion designers and household names on the local fashion scene. Each of the judges selected their favourite finalist who will walk away with R50 000 worth of fashion from the designers’ line and get an opportunity to sashay their stuff on the runway at the star-studded grand finale of the competition, which will be hosted on Thursday, 27 November 2025.
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| Proudly SA Fashion Police 2025 Judges |
The seven winners, including the selecting judge, are:
- Charlene Kallis from Western Cape - Khosi Nkosi
- Tase Jack from East London - ABANTU
- Stephanie Brookes from Gauteng - Stephen Van Eeden
- Savannah Allessandra Cozzi from Gauteng - Tshepo Jeans
- Thatohatsi May from Free State - Malondié
- Lue and Rue from Western Cape - MADONSELA
- S'ne Maphumulo from Gauteng - Asanda Madyibi
Happy MaKhumalo Ngidi, Proudly South African Chief Marketing Officer, gushed about the growing profile of the LFP and the exceptional quality of the entries received. “Over the years, the Local Fashion Police has grown in leaps and bounds and has showcased the depth of talent and creativity that is abundant in this country. Through this initiative, we seek to infuse South Africans with a newfound pride and appreciation of local fashion and elevate the local fashion scene as a formidable force to be reckoned with, not only within the confines of South Africa but internationally as well. This year’s winners embody a movement that goes beyond the runway, reaching into everyday lives and encouraging consumers to make conscious decisions that support our economy and create jobs,” she says.
The Local Fashion Police grand finale event is set to be a dazzling display, where the top seven winners will strut down the runway in bespoke designs crafted by the judges themselves. This highly anticipated event will not only celebrate these local fashion champions but also shine a spotlight on South Africa’s vibrant creative economy, proudly supported by African Bank and FP&M SETA.
The Local Fashion Police competition is not only a celebration of home-grown sartorial flair, but it’s an initiative that galvanises support for the embattled retail, clothing, textile, footwear, and leather (R-CTFL) sectors that are reeling from the impact of offshore e-commerce retailers.
By choosing local, consumers contribute directly to job creation and economic resilience in South Africa. Ngidi adds, “Our fashion industry holds the potential to drive substantial job creation and innovation. As South Africans, we need to be more conscientious and make fashion choices that have a social impact. With every rand we spend on footwear, clothing, and accessories, we have the power to choose to support the local fashion economy and its value chain to stimulate job creation and invest in our future.”
Stay connected with Proudly South African on social media to follow the winners’ journey, from their announcement to their runway debut at the grand finale event.
Join the conversation: #LocalFashionPolice2025 #LovedHereMadeHere #FashionableBanking.