Hunter’s has launched its first new variant in three years, and this time it’s looking to shake up the non-alcoholic cider category with Hunter’s Chilled Non-alcoholic.
The hunters family sent yours truly a 6 pack to try out before these can start hitting the shelves. Nna le majwals rekwana o selekane le selo. Berv e imonate lona - it's so delicious! I'd opt for it anyday that I don't feel like getting tipsy but still want to enjoy a nice and tasty cider drink with mageng while they get tipsy. It taste like a light version of original hunters dry with a zest of apple flavour.
“As the biggest cider brand in South Africa, Hunter’s has been delivering on its crisp apple taste since 1988,” says Banele Msimango - Brand Manager (Hunter's Cider) at Distell. “We have seen the rise in popularity of non-alcoholic ciders, driven by the trend towards moderate drinking and people becoming more health conscious. We decided to develop our own non-alcoholic variant, so Hunter’s fans could get that refreshing gulp whenever, wherever.”
Because the brand wanted to stay true to the distinctive crisp refreshment that Hunter’s Cider offers, they chose a process of dealcoholisation when making Hunter’s Chilled Non-alcoholic. Dealcoholisation reduces the alcohol volume of the product and produces a non-alcoholic cider with the same thirst-quenching taste that people love.
This is really exciting for the brand and are thrilled to finally have a non-alcoholic variant in the hunters range. It offers more opportunities for Hunter’s fans to drink their favourite cider and hunters hope it will also help the brand to find new Hunter’s fans who only drink non-alcoholic drinks.
"Hunter’s has always supported responsible drinking and is committed to achieving aware.org’s aim of educating and enabling a culture of moderation and responsible alcohol consumption,” Msimango concludes.