Fashioning Modern Africanism

The 21st century is permeated with devices 24/7. A local world has become a global world that is permanently connected. As a result, there is a workforce that never sleeps – a generation that suffers from grind fatigue very early in their careers in the quest to attain that elusive bag . Hunter’s, a cider brand renowned for refreshing the rules of youth culture and, understands the pressure the youth is under, has stepped in to Refresh The Rules of The Grind with the aim to encourage disconnection from the Overgrind. The call is simply to cima and opt out of the overgrind for more life. To find out more about the overgrind they spoke to renowned author, life coach and speaker, Yvette Ratshikhopa. Hunter’s drives a very real & powerful message to call on the youth to cima and Opt Out of The Overgrind, not just when it comes to working too much but also trying to keep up with a demanding social life and making sure you are worth

Hailing from Johannesburg, Reba Red aka Reabetswe Mohlabane, is the latest winner announced in the Hunter’s x Jacquel Culture House (JCH) nationwide Talent Search. Reba Red is a 26-year-old R&B and Jazz vocalist/songwriter.   Hunter’s x JCH is a partnership between multi-award-winning African Pop Maverick, TRESOR and Hunter's Premium Cider. The collab seeks to be an empowerment platform providing support and career development through ongoing mentorship and industry knowledge-sharing; #RefreshingtheRules of the music industry.   Reba Red describes herself as a quiet girl who kept to herself and her close-knit group of friends. “No one even knew I could sing until Grade 10! I would ditch my homework duties to play CDs and sing along out loud in my mom’s car. That’s what I did with most of my time – perfecting my Beyoncé, Mariah Carey and Whitney Houston notes. This happened so often that I let the car battery die. In order for my talent and the car to not die again, my mother ta

The multi-talented, 23-year-old vocalist, Afrohouse producer, photographer, pianist, actor & songwriter Singabakho Funokuhle Mthembu (known as Singapoure by his fans) was announced as the latest winner of the Hunter's x Jacquel Culture House (JCH) nationwide Talent Search. The Hunter’s x JCH is a partnership between TRESOR and Hunter's, South Africa's most refreshing cider. It aims to uplift young musicians and provide them with a platform to launch their careers nationally. As part of his prize, the KwaZulu-Natal-born and raised artist received an opportunity to work with multi-award-winning African Pop Maverick and co-founder of the Hunter’s x JCH initiative, TRESOR. Singabakho relished the opportunity to work with TRESOR and to grace South African TV screens again after participating in Idols season 15. “I feel like working with TRESOR, and the team has grown me as an artist already. I have always been missing key industry knowledge to guide my dream and, ultimately,

This Festive Season, Hunter's Premium Cider, known for consistently refreshing youth culture, is refreshing the rules of iFestive by introducing the CEO of ifestive, uFartha Dlis-mas. Similar to his big homie, Santa, Fartha Dlis-mas only comes around once a year to deliver his #HuntersBlessingsto the homies of Mzanzi who prefer the cold, refreshing taste of Hunter’s. In the campaign film, we get welcomed into The Mzansi Pole, home of uFartha Dlis-mas and his helpers. Our high-spirited host gives us a taste of what a refreshing festive could be with some #HuntersBlessings in your life - https://www.youtube.com/watch?v=oVBjV6r43kE uFartha Dlis-Mas celebrates a proudly South African take on the traditional, European Christmas. Instead of a sled, he pushes an iconic, green 325is Gusheshe full of Dlis-mas gifts and he’ll be turning this December into Ke Dezemba, Boss. It’s clear, ifestive can be festive again, because Hunter’s and uFartha Dlis-mas are here to spread some much anticipate

Durban-born eclectic singer-songwriter, rapper and composer Lungelo Manzi is the latest winner of the Hunter's x Jacquel Culture House (JCH) nationwide Talent Search - which will result in a mentoring studio session with South African trailblazer Shekhinah. The Hunter’s X Jacquel Culture House is a partnership between multi-award-winning African Pop Maverick, TRESOR and Hunter's, South Africa's most refreshing cider, that aims to give young musicians access to the music industry on a national scale. The collab also seeks to be an empowerment platform providing support and career development through ongoing mentorship and industry knowledge sharing: #RefreshingtheRules of the music industry. Lungelo Manzi began his professional solo career in 2016 and, since then, has released a trilogy of EPs and two live albums, which established his emerging voice as an independent artist. Lungelo Manzi's craft focuses on honest storytelling, covering love and personal development th

Producer, songwriter and DJ, Nico Efstratiou has been announced as the third round winner of the Hunter’s X Jacquel Culture House (JCH) talent incubator on the third episode aired on MTV Base, Tuesday (30 August 2022) evening.   The aspiring artist was drawn into the initiative by the names involved in the project. “Sun EL-Musician and Tresor are extremely influential in their unique ways, and a chance to work with any of them is crazy. On top of that, Hunters and JCH just added another layer of professionalism to the project,” says Nico. On what it feels like to be crowned the third-round winner, Nico says, “It feels so weird but in a good way. It hits me at random times in the day, and I never really feel like I absorb it. It feels so surreal to be chosen to work alongside artists who have had such a big impact on my personal sound and the South African, and global music scene”.    Born and raised in East London in the Eastern Cape. Nico Efstratiou picked up his first musical instrum

Hunter’s has launched its first new variant in three years, and this time it’s looking to shake up the non-alcoholic cider category with Hunter’s Chilled Non-alcoholic.  The hunters family sent yours truly a 6 pack to try out before these can start hitting the shelves. Nna le majwals rekwana o selekane le selo. Berv e imonate lona - it's so delicious! I'd opt for it anyday that I don't feel like getting tipsy but still want to enjoy a nice and tasty cider drink with mageng while they get tipsy. It taste like a light version of original hunters dry with a zest of apple flavour.   “As the biggest cider brand in South Africa, Hunter’s has been delivering on its crisp apple taste since 1988,” says Banele Msimango - Brand Manager (Hunter's Cider) at Distell. “We have seen the rise in popularity of non-alcoholic ciders, driven by the trend towards moderate drinking and people becoming more health conscious. We decided to develop our own non-alcoholic variant, so Hunter’s fans