#REFRESHTHERULES of iFestive with Hunter’s

This Festive Season, Hunter's Premium Cider, known for consistently refreshing youth culture, is refreshing the rules of iFestive by introducing the CEO of ifestive, uFartha Dlis-mas. Similar to his big homie, Santa, Fartha Dlis-mas only comes around once a year to deliver his #HuntersBlessingsto the homies of Mzanzi who prefer the cold, refreshing taste of Hunter’s.

In the campaign film, we get welcomed into The Mzansi Pole, home of uFartha Dlis-mas and his helpers. Our high-spirited host gives us a taste of what a refreshing festive could be with some #HuntersBlessings in your life - https://www.youtube.com/watch?v=oVBjV6r43kE

uFartha Dlis-Mas celebrates a proudly South African take on the traditional, European Christmas. Instead of a sled, he pushes an iconic, green 325is Gusheshe full of Dlis-mas gifts and he’ll be turning this December into Ke Dezemba, Boss. It’s clear, ifestive can be festive again, because Hunter’s and uFartha Dlis-mas are here to spread some much anticipated Dlis-mas cheer. Consumers will be blessed with a range of Dlis-mas gifts, ranging from cash, to the latest gaming consoles and Hunter’s Premium Cider, to stay refreshed this summer.

“We promote originality and motivate our consumers to ‘Refresh the Rules’ the same way we aim to do in all our brand communications. We are the refreshing cider for those who are unafraid to chart their own path,” says Alicia Reddy, Brand Manager – Hunter’s Premium Cider. “A cumulation of Covid, inflation and other economic happenings have left some of our consumers' wallets on E(mpty), and we want to guarantee that their Festive Season is still “giving” in a truly South African way with #HuntersBlessings!  Be it to add festivity to your festive season or gifting your crew with refreshing Hunter’s Cider, Hunter’s sprinkles blessings everywhere this festive.

You can also get your Hunter’s Dlis-mas blessings by simply buying any Hunter’s, Dialing *120*764# or scanning the on-pack QR Code to tell uFartha Dlis-mas your Dlis-mas wish.   

Follow Hunter’s social media platforms for more spot prizes and giveaways to help get into the Dlis-mas spirit. Not for persons under the age of 18.

 

Hunter's. Refreshes like Nothing on Earth

#HuntersBlessings  #HuntersRefreshes