Fashioning Modern Africanism

Hunter’s Gold, the original premium cider in Africa since 1988 is fast gaining popularity amongst unisex South African consumers and is delighted to showcase its latest campaign: ‘Fosta Until You Taste Real Gold’.  The campaign follows the fantastical journey of Skhumbuzo, or ‘Skhu’, a character in the relentless pursuit of gold. As a true South African, he possesses the innate talent for 'Uk’fosta’, which is the unparalleled ability to power through hardships, convert adversity into opportunity, and demonstrate remarkable resourcefulness. Join Skhu on his light-hearted adventures as he goes all out to find his real gold, as we realise Hunter’s Gold is the only real gold worth chasing. ‘Hunter’s Gold keeps the ones Abafostayo refreshed. In this campaign we celebrate that never-give-up attitude, the true grit, determination, passion, and perseverance of South Africans. This campaign is an entertaining showcase of the spirit of Uk’Fosta, the ability to have fun and stay refreshed whi

The 21st century is permeated with devices 24/7. A local world has become a global world that is permanently connected. As a result, there is a workforce that never sleeps – a generation that suffers from grind fatigue very early in their careers in the quest to attain that elusive bag . Hunter’s, a cider brand renowned for refreshing the rules of youth culture and, understands the pressure the youth is under, has stepped in to Refresh The Rules of The Grind with the aim to encourage disconnection from the Overgrind. The call is simply to cima and opt out of the overgrind for more life. To find out more about the overgrind they spoke to renowned author, life coach and speaker, Yvette Ratshikhopa. Hunter’s drives a very real & powerful message to call on the youth to cima and Opt Out of The Overgrind, not just when it comes to working too much but also trying to keep up with a demanding social life and making sure you are worth

Hailing from Johannesburg, Reba Red aka Reabetswe Mohlabane, is the latest winner announced in the Hunter’s x Jacquel Culture House (JCH) nationwide Talent Search. Reba Red is a 26-year-old R&B and Jazz vocalist/songwriter.   Hunter’s x JCH is a partnership between multi-award-winning African Pop Maverick, TRESOR and Hunter's Premium Cider. The collab seeks to be an empowerment platform providing support and career development through ongoing mentorship and industry knowledge-sharing; #RefreshingtheRules of the music industry.   Reba Red describes herself as a quiet girl who kept to herself and her close-knit group of friends. “No one even knew I could sing until Grade 10! I would ditch my homework duties to play CDs and sing along out loud in my mom’s car. That’s what I did with most of my time – perfecting my Beyoncé, Mariah Carey and Whitney Houston notes. This happened so often that I let the car battery die. In order for my talent and the car to not die again, my mother ta

Hunter's Premium Cider, best known for refreshing youth culture, announces Blxckie, aka Somnyama, as the new ambassador for the brand. The Durban-born and raised rapper has been dominating the music scene since 2020 and was recently named the hottest MC of the year in 2022. He is currently one of the most awarded artists in South Africa, making him one of the most sought-after artists in the entertainment industry. With such an impactful voice in the consumer and music space, Blxckie adds to the brand’s plans for building an inclusive and well-represented voice in youth culture. “We’ve already collaborated on some pretty cool initiatives throughout the year, but the partnership is now finally official,” says Saarah Joubert, Brand Manager at Hunter’s Cider. Hunter’s is a brand with a key focus on youth culture and creative expression, with music taking centre stage. To announce the launch of the partnership, the super star posted the below snap on his social media platforms with the

The multi-talented, 23-year-old vocalist, Afrohouse producer, photographer, pianist, actor & songwriter Singabakho Funokuhle Mthembu (known as Singapoure by his fans) was announced as the latest winner of the Hunter's x Jacquel Culture House (JCH) nationwide Talent Search. The Hunter’s x JCH is a partnership between TRESOR and Hunter's, South Africa's most refreshing cider. It aims to uplift young musicians and provide them with a platform to launch their careers nationally. As part of his prize, the KwaZulu-Natal-born and raised artist received an opportunity to work with multi-award-winning African Pop Maverick and co-founder of the Hunter’s x JCH initiative, TRESOR. Singabakho relished the opportunity to work with TRESOR and to grace South African TV screens again after participating in Idols season 15. “I feel like working with TRESOR, and the team has grown me as an artist already. I have always been missing key industry knowledge to guide my dream and, ultimately,

This Festive Season, Hunter's Premium Cider, known for consistently refreshing youth culture, is refreshing the rules of iFestive by introducing the CEO of ifestive, uFartha Dlis-mas. Similar to his big homie, Santa, Fartha Dlis-mas only comes around once a year to deliver his #HuntersBlessingsto the homies of Mzanzi who prefer the cold, refreshing taste of Hunter’s. In the campaign film, we get welcomed into The Mzansi Pole, home of uFartha Dlis-mas and his helpers. Our high-spirited host gives us a taste of what a refreshing festive could be with some #HuntersBlessings in your life - https://www.youtube.com/watch?v=oVBjV6r43kE uFartha Dlis-Mas celebrates a proudly South African take on the traditional, European Christmas. Instead of a sled, he pushes an iconic, green 325is Gusheshe full of Dlis-mas gifts and he’ll be turning this December into Ke Dezemba, Boss. It’s clear, ifestive can be festive again, because Hunter’s and uFartha Dlis-mas are here to spread some much anticipate