Fashioning Modern Africanism

The Smooth Golden Hour event series, brought to you by Viceroy Smooth Gold, a popular choice for a smooth, easy-to-drink brandy with a sweet finish, culminated at Hallmark House. The premium brandy brand hosted nationwide events – packed with Smooth Gold tastings, live entertainment, and more. Throughout these events, attendees stood a chance to win instant prizes and the ultimate prize – an all-expenses paid trip to see Boohle and Mörda perform at #ViceroyGoldenHour experience at Hallmark House.   The evening encompassed a luxury night, delivering a memorable experience for all attendees. This fabulous soiree brought together a host of celebrities, influencers, and media personalities for an evening of luxury and entertainment.   Upon entering the venue, guests were greeted with an immersive brand experience featuring captivating branding and a mesmerising red carpet which led to the Viceroy Smooth Gold photo booth. Each guest received a personalised tag which included seven complime

Understanding our identity through modern society's cultural lens is critical in our journey to figuring out who we are and what our more significant role is.  Viceroy, a brand deeply rooted in local cultural heritage, has set a tone and platform to allow for conversation that  reinforces the importance of our roots and allows South Africans to air their views and share their experiences. “In the 1 st  episode, we discussed what culture is and the different components that contribute to it. During episode two, we took a closer look at some of the traditions, practices and expectations South Africans encounter in culture and how these affect their pockets. In the latest instalment, identity is being interrogated through the African lens. Questioning who can claim Africa as their culture and whether or not today’s generation is equipped enough to start passing culture on to the new generation,” says  Richard Papo, marketing manager for Viceroy.   Viceroy prides itself in the  Vul’uml