Fashioning Modern Africanism

Johnnie Walker Gold Label hosted a bespoke brunch experience that brought together some of South Africa’s most loved personalities and friends of the brand to join in on a moment of celebration on 17 March 2022. The elegant, cocktail-themed, floral garden brunch was hosted at Summerfell Vaal River Residence – a luxurious and picturesque venue that made the perfect setting for this special experience. The aim of the brunch was to honour and bring together pioneers of the industry and celebrate their moments of success or as the brand calls it,   moments of gold . The premium whisky blend, Johnnie Walker Gold label, elevated the brunch experience with an  opulent, sensational and above all, fun and extravagant order of events with a bespoke guest list to match it. The event which demonstrated the brand’s take on luxury drew an impressive crowd, including celebs and friends of Johnnie Walker such as fashion enthusiast & social media influencers, Siyanda Bani and Lerato Kgamanyane; act

Iconic whisky brand Johnnie Walker recently celebrated its 200th anniversary through a culture defining collaboration that saw the brand take over Nelson Mandela Square with a first of its kind Johnnie Walker Concept Store. The fomo inducing Concept Store experience, which received mass assent from consumers, was preceded by the brand’s announcement of a limited edition capsule collection in partnership with renowned fashion jaggernaut, Rich Mnisi who designed vibrant statement pieces for the eponymous collection which immediately sold out during the store’s 4-day run at the iconic Sandton City landmark. The brand further raised the bar and set a higher precedence on what it means to be “hot in culture” through other  merchandise partnerships with fan favourite street wear brands including DIPSTREET, Publically Private, Kaylin Car and Good Friday which were also sold at the Johnnie Walker Concept Store.   Following the success of the Johnnie Walker Concept Store, the 200 th   birthday

‘A RARE AND IRREPLACEABLE WHISKY BLEND’ Like a phoenix rising from the ashes, Johnnie Walker Blue Label unveils its latest series of limited-edition scotch whiskies from a “ghost” distillery that was destroyed by fire more 30 years ago. The Johnnie Walker Blue Label Ghost and Rare Glenury Royal makes its official South African debut this month. Handcrafted using just eight of the rarest whiskies from the Johnnie Walker reserves, this marks the third release from the Ghost and Rare series. The series offers a fleeting opportunity to enjoy whiskies from long closed “ghost” distilleries specially crafted to encourage enthusiasts to explore, in a refreshing way, the unique depth of character and flavour of the Blue Label. To commemorate Ghost and Rare Glenury Royal, Johnnie Walker partnered with four of SA’s rarest talents who echo the message of rarity in their respective industries and whose work and talents are irreplaceable, much like our newest offering. The rare p