Fashioning Modern Africanism

Known for stirring creativity in all its forms, BOMBAY SAPPHIRE® is once again living up to its reputation by partnering with Cape Town-based illustrator and founder of the Yay Abe studio, Russell Abrahams. His inspiration for creating limited edition Create A Stir x Yay Abe Gift Packs was guided by the BOMBAY SAPPHIRE® art of botanicals approach, highlighting the gin’s four flavour profiles: citrus, floral, herbal, and spicy notes. Yeshene Singh, Country Manager, Bacardi South Africa said, "We make this tantalising gin by using 10 botanicals sourced sustainably from across the world. Our spirit of innovation and inspiration is embodied in how we make our gin and in empowering consumers to express themselves through various creative avenues. This mindset makes Russell the perfect fit for BOMBAY SAPPHIRE®. He is a young South African who uses his creativity to inspire other up-and-coming individuals. He stirs creativity within others, showing them that possibilities are endless.&qu

A BRAND MADE BY NATURE GIVES BACK TO NATURE   Inverroche , a unique range of craft gins infused with fynbos from the coastal region and dunes of the Cape Floral Kingdom, launched a limited edition of its Classic Gin in packaging that has been specially designed to give solitary bees much-needed homes. Aptly called Inverroche Bee&Bee , the beautifully crafted boxes in which the gin is packaged are intended to be repurposed as bee hotels and to give these vital pollinators a place to nest and rest in gardens or even on balconies.   Inverroche Bee&Bee is a highlight of Inverroche’s ‘By Nature’ campaign , which celebrates the relationship between the brand and nature. The initiative is also aligned to the brand’s promise, which is to respect, work with and replenish the natural environment and to build an emotional connection with its audience, which is by nature pioneering and the first to create. “The Inverroche range, which pioneered the craft gin scene in South Af

A bold new taste is about to step onto the African scene; a taste that is set to change the way we think about gin. At the warm heart of the worldwide ginaissance comes a refreshing drink that reimagines this classic, smoothing the edges of its traditionally strong and bitter flavour to deliver something lighter, warmer and friendlier; a truly African original.  Orijin Marula launched in March ,as a game-changing addition to the white spirits category. Born in West Africa and crafted from distinctive African botanicals, the South African variant is gently blended with the unique smoothness of Marula to deliver a taste sensation that’s new and exciting but true to its African origins.  “Orijin Marula is an embodiment of contemporary African life,” says Refilwe Moswane, Innovation Manager of Diageo South Africa “It celebrates originality and champions African excellence by challenging stereotypes. African originals don’t just passively accept and emulate what others do. They stay true to

The world’s leading gin brand joins forces with food connoisseurs to bring South Africans an unmistakable taste of Tanqueray. Tanqueray’s all new campaign #TanquerayFoodie was conceptualised to bring excitement to gin lovers and food enthusiasts from all over the country. Best known for its unique taste notes and ease on the pallet, pairing perfectly with delectable delicacies, Tanqueray aims to challenge local consumers to put together their interpretation of the perfect meal paired with their favourite TnT.  “Being confined to our homes has meant a huge surge in the number of people baking, cooking and learning new culinary skills. We have also seen consumers putting in an extra effort to make their home drinks a lot more special, exploring and showing off special cocktail making skills. We are thrilled to be sharing this exciting opportunity with food enthusiasts from all over the country to showcase their passion for food and their ideal TnT pairing”, says Head of Gin & Super P