NESTLÉ MILO® launches the #FindYourGrit Campaign on lessons learnt in sport.
“ The Grit you learn in sport you keep for life” The power of sport as a valuable instrument for positive change in society has been acknowledged by none other than the world’s greatest statesman and icon Nelson Mandela. Through its ground-breaking #FindYourGrit campaign, NESTLÉ MILO® recognises that the influence of sport goes way beyond the playing field. The brand affirms the undeniable truth that – ‘Sport is a great teacher'. Speaking about the campaign, Saint-Francis Tohlang who is the Corporate Communications & Public Affairs Director at Nestlé East and Southern Africa Region explained that the purpose of the campaign is to showcase the importance of sport and the valuable life skills that can be learned through it. “When we think of grit, we think of courage, passion, determination, persistence, resilience, tenacity, which are some of the skills learned in sport. As a brand, we want to champion these traits through this campaign by illustrating to parents and ca