Fashioning Modern Africanism

The end of the year is fast approaching, and every South African knows that it means drinks ne bozza yakho, and Siyavanna South Ahh mos. This also means that thirteenth cheque can come in handy and it is time to lag like your bonus depends on it. So it is time to ‘lag’ as hard as you can at all those boss jokes, all the way to that thirteenth cheque, and that corner office. Savanna Premium Cider has been serving up crisp, dry punchlines since forever, and this new Siyavanna Boss Jokes campaign is no different as it offers a witty perspective on bonus season in South Ahh!  Consumers can get ready for some in-Cider trading with funny man Mpho Popps, who will run a national trade, buy, and dial competition for consumers to stand a chance to win 1 of 10 Dezemba cash bonuses. Whether you are choking from all the joking, crying, or really don’t know what is going on, start lagging your way up the corporate ladder and watch various characters come to life to try and land that bonus:  https://

In 2022, we are all finally returning to life as we know it, as we find ourselves back in familiar places with familiar faces. Yes South Ahh, we can herd together again at our favourite watering holes while enjoying our favourite crisp and dry cider, because, after all, #SiyavannaSA. Savanna Premium Cider continues to give us a unique, crisp and witty perspective on daily life in South Ahh, and highlights that when we socialise, most of us identify as part of our herd or a tribe. The popular cider brand’s latest TVC, Herds, paints a picture of some of the different group identities we experience in South Ahh. There’s the Skhotanes (a group of cool guys in flashy outfits with captivating dance moves) the Moghels, (also known as the ‘IT’ Girls), the Boets (usually quite big in build, users of terms like “yarra boets”, “my brutha” and of course “my Bru”), and the Content-Creating Influencers. The new campaign celebrates these groups with a National Geographic-type narration that colourf

Fellow South Ahh! It’s official: the Son of Patricia is coming home! Savanna Premium Cider presents global comedy heavyweight, the one and only Trevor Noah, for a long overdue South African tour in Spring 2023.  Trevor Noah will be performing 12 dates as part of ‘Savanna Presents Trevor Noah Live in South Africa’ between August and September 2023. Says Trevor: “I’ve been away from Mzansi stages for too long and so much has happened - I’m excited to be back in front of a home crowd.” He’s relishing being back on the road after a 2-year Covid-19 hiatus. He is currently combining his TV hosting duties at  The Daily Show  with live tour dates in North America, dazzling comedy lovers with his signature blend of honest personal reflection, biting satire and observational humour. Savanna is thrilled to welcome Trevor Noah back home. “We believe comedy is a human right, and that South Africans’ superpower is our ability to laugh in the face of challenges. Our purpose as a brand is to uplift an