Fashioning Modern Africanism

SA Fashion Week is officially set to return from October 19th to October 21 st  for Autumn/Winter 2024 collections and Cruz will once again be sponsoring this illustrious affair.  Cruz never stagnates, it always explore  refreshing the focus of their bold partnership with a continued resolve to demonstrate commitment to the Cruz Collective. As part of sponsorship agreement, Cruz Vodka has naming rights to one show and this year have returning talent, Michael Ludwig Studio and Fikile Zamgcino Sokhulu as well as new addition Ephymol. Together they form The Cruz Collective and are Cruz's set of talented designers who will be showcasing their elegant collections. With Cruz posing a challenge to the designers this year to bring the iconic silhouette to life with bespoke garments that illustrate how talented designers see the revitalised range.  Their interpretation of selected Cruz variants is much anticipated and their continued success in the global fashion industry  is why Cruz is pr

ISUZU Motors South Africa (IMSAf) is proud to announce its partnership with SA Fashion Week, becoming the Official Motor Vehicle Partner for the next two years, until July 2025. The collaboration marks a significant milestone for both the automotive giant and the renowned fashion event, combining the essence of innovation, style, and creativity. As a global leader in the automotive industry, ISUZU is committed to delivering quality and durable vehicles that cater to diverse customer needs. By partnering with SA Fashion Week, ISUZU aims to explore new avenues and showcase its range of versatile vehicles, designed to embody sophistication, reliability, and adaptability. The synergy between the automotive and fashion worlds represents a fusion of design, functionality, and lifestyle. "We are thrilled to be the Official Motor Vehicle Partner of SA Fashion Week," says Ziphindiwe Ncgobo, Department Executive: Marketing. "This collaboration embodies the spirit of both our brand

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Last week Wednesday saw the official opening of one of the country’s most prestigious fashion gathering hosted by CRUZ Vintage Black Vodka, with all the who’s who of the South African fashion world in attendance. And what a night it was! Actress Sihle Ndaba Kicking off SA Fashion Week celebrations, luxe vodka brand and official headline sponsor CRUZ Vodka together with over 180 fashion and entertainment industry players celebrated their long standing SA Fashion Week sponsorship with an invite-only, star-studded red carpet affair at Fergusons on 5 th  in IIlovo, Sandton.   Television Presenter Chris Jaftha As a prelude to the week of upcoming runway shows and fashion festivities, guests got to experience the brand that is strongly rooted in New York provenance and is associated with the high-end fashion you would expect to see in the Big Apple. Kamo Moth dress by Seditsi Collection  Esteemed guests adorned in sparkling fashion included DJ LeloWhatsGood Treated to an exclusive evening of

The countdown to the country’s most prestigious fashion gathering is almost upon us. With cutting edge fashion from over 27 talented South African designers taking to the runway, SA Fashion Week 2022 is set to launch in Johannesburg  this coming weekend. Kicking off SA Fashion Week celebrations, luxe vodka brand and official headline sponsor for the showcase, Cruz Vodka will host an exclusive opening party like no other, this Wednesday. As a prelude to the week of upcoming runway shows and fashion festivities, guests get to experience the  brand that is strongly rooted in New York provenance and is associated with the high-end fashion you would expect to see in the Big Apple. Runway shows will take place from Thursday 20 th   - Sunday 22 nd   October, with 3 days of incredible South African fashion being showcased to not only an eager SA audience but fashion enthusiasts  from around the world. SA Fashion Week will conclude with trade shows, taking place from 23 - 24 October in the Mall

South Africa Fashion Week (SAFW) will stage the Autumn/Winter 23 Collections at Mall of Africa, its home of the past three years, in October . Twenty-seven   designers will launch their new collections on the runway from Thursday 20th October to Saturday 22nd October and forty will exhibit at the Trade Show on the 23rd and 24thOctober in the Crystal Court. According to director, Lucilla Booyzen, this year marks 41 seasons since the inception of SAFW in 1997. “We remain committed to the business of fashion, of marketing and supporting our designer entrepreneurs, creatively and commercially, and most importantly, to provide a platform which gives the visibility required to access the local, and global, fashion industry.”   "Many of the distinctive tropes that have emerged within the local fashion culture – a fascination with re-imagining our unique cultural references in a modern way, a commitment to slow and sustainable fashion, gender and body inclusivity -  are increasingly coale

Patrick Joseph is an International bespoke lifestyle and fashion brand based in the UK,  Founded by Kwa-zulu Natal born Fashion Designer - Patrick Mhlanga. This past Sunday afternoon, Patrick announced on an interview with yours truly that he's set to debut in South Africa with a collection of bespoke casual and street wear fashion line. The Patrick Joseph brand, known for its flexibility and agility in catering to both men and women's ready to wear fashion pieces, launched in 2011 after Mhlanga turned his passion for design and tailoring into a bespoke clothing line which later hit various runways including the London fashion week in 2019.  Mhlanga served time in the British Army and studied MSc in Business Management before breaking into fashion. He has become one of the most influential emerging fashion designer's in Great Britain with Patrick Joseph featuring in major fashion magazines including Drapers and Fab magazine UK.                         " I am so proud t

All the allure of live is set to return to local fashion as relaxed lock-down levels allow Mall of Africa to stage South African Fashion Week Autumn/Winter Collections on the runway to a select VIP audience from 28 – 30 October 2021. The shows featuring 29 top designers, will then again be streamed from 4 November to a wider audience including international media, designer clients and local and global followers of fashion. The 2020 show broadcasts were viewed by over 73545 people worldwide and have therefore become a key new addition to the amplification of SA fashion marketing, says director Lucilla Booyzen. This will be followed by the SAFW Trade Show in the Crystal Court at the Mall of Africa with 40 designers of men’s and womenswear as well as accessories ranging from footwear and handbags to costume jewellery and millinery from 31 October - 1 November and the SAFW Pop Up Shop where fashion lovers will be able to interact and buy directly from all the participating designers from 3