Fashioning Modern Africanism

Johannesburg - Earlier this year, South Africa’s popular confectionery brand, NESTLÉ SMARTIES globally announced their switch to 100% recyclable paper packaging. To celebrate this milestone, the brand has collaborated with contemporary recycling artist, Mbongeni Buthelezi to design a digital guide for caregivers to follow in creating fun origami pieces using the brand’s recyclable paper. The NESTLÉ SMARTIES and Mbongeni Buthelezi collaboration is intended to drive the brand’s #SmartiesCreateWithPurpose narrative which is set to inspire conscious creativity by using recyclable goods. “Essentially, the purpose of the collaboration is for Buthelezi, through his craft, to inspire and stimulate creativity among South Africans, through his use of the NESTLÉ SMARTIES new 100% recyclable packaging.  We hope that caregivers and their children will find it fun and an engaging way to educate children on planet sustainability issues through the creative expressions in repurposing the paper packagi

South Africa’s popular confectionery brand, NESTLÉ SMARTIES globally announced their switch to recyclable paper packaging earlier this year and they are   now   excited to let consumers know that the offering is now available in South Africa,   making the NESTLÉ SMARTIES brand the first ever global confectionery brand to shift to 100% recyclable paper packaging.    “We are truly excited to introduce this offering to the South African market.   The transformation of the NESTLÉ SMARTIES packaging is only one of the brands' 'SMART Initiatives', which aim to support sustainability and enhance the overall product experience. This transformation will aid in repositioning the brand and earning back the trust of millions.   Says Alex   Villela, Business Executive   Officer, Confectionery,   Nestlé   South Africa   ‘ NESTLÉ SMARTIES   move   to   100%   recyclab le   paper is   a great advertisement of our dedication to transform our packaging to be more environmentally friendly.  I