Fashioning Modern Africanism

Johannesburg, South Africa -  As the leader of fashion forward footwear in the country, Footwork today introduces their latest fun and chic feel for the upcoming SS21 campaign. Aptly titled,  #EveryWomanIsFootwork  the brand celebrates a group of South African female trailblazers setting the trends for others to follow.   The new campaign will tap into the notion of showcasing women as the leaders of the 21 st  century, whilst embracing who they are expressing themselves through their choice of footwear. Footwork lovers are constantly looking for something fresh, trendy, different and creative. The aim of the campaign is to give them exactly that with the new SS21 collection, which is infused with dynamic and bold designs. To bring the #EveryWomanIsFootwork campaign to life, the brand scouted for fashion forward women who are not aligned with the brands identity but also leaders and innovators in their own individual fields. Females who aren’t celebrated enough. Leading the campaign is