Fashioning Modern Africanism

While some women have broken boundaries within the DJing landscape of South Africa, it’s no secret that there is an unignorable wide gender gap that exists within this sphere of the music industry, and it is not because of any lack of talent. In male-dominated industries, such as this one, the barriers to entry for women are deeply entrenched, making it much harder for females to break through. There are a number of factors that attribute to these barriers, such as, biasness due to false gender perceptions, lack of access, and so on. South Africa’s number 1 vodka brand, Smirnoff 1818, has decided to launch a new initiative called Shaya Ingoma. The Shaya Ingoma platform calls on all up-and-coming female DJs nationwide to enter the first for the brand female DJ search. Through Shaya Ingoma, Smirnoff 1818 aims to narrow the gender gap and shine a light on some talented upcoming female DJs. This empowerment platform will be focused on unearthing, promoting and offering multiple opportuniti