Extreme New Partnership Takes “Bula Sekele” to the Next Level
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E xtreme – the invigorating alcoholic drink with a distinctive apple taste – is known for spreading positive upliftment through the power of dance. This started with the launch of ‘Bula Sekele’ (meaning “Make the Circle Bigger”) in 2022 – a successful and hugely popular platform that proudly represents the brand’s purpose. From showing that dance has the power to uplift communities, to connecting with South African consumers on a new level, they knew that this was the start of something big. This year, taking ‘Bula Sekele’ even further with a new partnership featuring Soweto’s Finest – a home-grown, world-class dance crew who draw inspiration from their roots, Soweto. “Already inspiring crowds with their passion for dance and the spirit of ‘Bula Sekele’, Soweto’s Finest is living proof of Extreme’s ethos that dance has the power to uplift and change lives” says Extreme’s Brand Manager, Nontsikelelo Gumede. Check out the launch video of our new partnership here . Ziyakhala manje! On