Fashioning Modern Africanism

Hunter’s Gold, the original premium cider in Africa since 1988 is fast gaining popularity amongst unisex South African consumers and is delighted to showcase its latest campaign: ‘Fosta Until You Taste Real Gold’.  The campaign follows the fantastical journey of Skhumbuzo, or ‘Skhu’, a character in the relentless pursuit of gold. As a true South African, he possesses the innate talent for 'Uk’fosta’, which is the unparalleled ability to power through hardships, convert adversity into opportunity, and demonstrate remarkable resourcefulness. Join Skhu on his light-hearted adventures as he goes all out to find his real gold, as we realise Hunter’s Gold is the only real gold worth chasing. ‘Hunter’s Gold keeps the ones Abafostayo refreshed. In this campaign we celebrate that never-give-up attitude, the true grit, determination, passion, and perseverance of South Africans. This campaign is an entertaining showcase of the spirit of Uk’Fosta, the ability to have fun and stay refreshed whi

World-famous often starts with Kasi famous, and superstars don't always start super. While the road to being great hardly ever starts great, Hunter’s encourages you to keep pushing. Today, you’re just you but who knows where you can end up if you keep persevering and honing your skills.  "Hunter's, the first cider brand in Africa, is well versed in reaping the rewards of perseverance after launching in a largely beer-dominated South African market 35 years ago. The brand that Refreshes Like Nothing On Earth celebrates a never-give-up spirit, and salutes those with the unwavering spirit of uk’fosta, which directly translated means to keep pushing. We keep their spirit of uk’fosta refreshed, while they keep persevering,” says Lynsay Sampson, Marketing Manager for Hunter's.  “Our Hunter’s Refreshes Abafostayo campaign is not the well-trodden rags to riches territory; it’s a light-hearted celebration of the start of the journey.” Not starting great is no reason to hold yo