Fashioning Modern Africanism

YOUBETTERFLY , renowned lifestyle culture brand that has captivated culture enthusiasts worldwide since 2017, proudly announced the grand opening of its first official store in South Africa, this past weekend. Located in the heart of the bustling Melrose Arch district, YOUBETTERFLY's newest retail space promises to be a hotspot for fashion-forward individuals seeking collectibles, cutting-edge streetwear, exclusive sneakers and other curated lifestyle products.   Welcoming eager shoppers and enthusiasts to experience the brand's unique fusion of style, culture, and creativity, the store embodies the brand's commitment to providing an elevated shopping experience that reflects the essence of contemporary culture. With it’s modern, minimalist design YOUBETTERFLY beautifully  showcases its latest collections and collaborations, drawing the attention of passersby and fashion enthusiasts alike.  In addition to an impressive array of premium apparel and sneakers, YOUBETTERFLY'

South Africa’s most loved peanut butter and chocolate brand, Black Cat took over Shine Studios in Johannesburg on Friday, 29 July 2022, to launch its highly anticipated collaboration with renowned visual artist extraordinaire Karabo Poppy Moletsane set to inspire the youth through its Feed The You, You Can Be campaign. Did I mention that it was a Party. Nga shelwaa futhi uBafo wase Soweto lol We were hosted by rapper, presenter, and social media personality Kevin “Kevi Kev” Setlhare, guests were treated to an exclusive reveal of the merchandise created by the talented visionary, which included bespoke windbreakers, hoodies, t-shirts, and shopper bags designed by the artist. Patriots also indulged in the Black Cat infused menu for the day, packed with all the nutrients they enjoy and love from the heritage brand. “The ‘Feed the You, You Can Be’ campaign is one that speaks to me because it’s a catalyst for change. It is allowing me the opportunity to be a representation of a young, black

Johnnie Walker Gold Label hosted a bespoke brunch experience that brought together some of South Africa’s most loved personalities and friends of the brand to join in on a moment of celebration on 17 March 2022. The elegant, cocktail-themed, floral garden brunch was hosted at Summerfell Vaal River Residence – a luxurious and picturesque venue that made the perfect setting for this special experience. The aim of the brunch was to honour and bring together pioneers of the industry and celebrate their moments of success or as the brand calls it,   moments of gold . The premium whisky blend, Johnnie Walker Gold label, elevated the brunch experience with an  opulent, sensational and above all, fun and extravagant order of events with a bespoke guest list to match it. The event which demonstrated the brand’s take on luxury drew an impressive crowd, including celebs and friends of Johnnie Walker such as fashion enthusiast & social media influencers, Siyanda Bani and Lerato Kgamanyane; act

A bold new taste is about to step onto the African scene; a taste that is set to change the way we think about gin. At the warm heart of the worldwide ginaissance comes a refreshing drink that reimagines this classic, smoothing the edges of its traditionally strong and bitter flavour to deliver something lighter, warmer and friendlier; a truly African original.  Orijin Marula launched in March ,as a game-changing addition to the white spirits category. Born in West Africa and crafted from distinctive African botanicals, the South African variant is gently blended with the unique smoothness of Marula to deliver a taste sensation that’s new and exciting but true to its African origins.  “Orijin Marula is an embodiment of contemporary African life,” says Refilwe Moswane, Innovation Manager of Diageo South Africa “It celebrates originality and champions African excellence by challenging stereotypes. African originals don’t just passively accept and emulate what others do. They stay true to

Iconic whisky brand Johnnie Walker recently celebrated its 200th anniversary through a culture defining collaboration that saw the brand take over Nelson Mandela Square with a first of its kind Johnnie Walker Concept Store. The fomo inducing Concept Store experience, which received mass assent from consumers, was preceded by the brand’s announcement of a limited edition capsule collection in partnership with renowned fashion jaggernaut, Rich Mnisi who designed vibrant statement pieces for the eponymous collection which immediately sold out during the store’s 4-day run at the iconic Sandton City landmark. The brand further raised the bar and set a higher precedence on what it means to be “hot in culture” through other  merchandise partnerships with fan favourite street wear brands including DIPSTREET, Publically Private, Kaylin Car and Good Friday which were also sold at the Johnnie Walker Concept Store.   Following the success of the Johnnie Walker Concept Store, the 200 th   birthday