Fashioning Modern Africanism

In partnership with your favourite comedians, KIT KAT’s new “Put A Smile In Your Break” campaign reminds South Africans to never let challenges get in the way of enjoying life.  Stress and anxiety are an inevitable part of our lives. According to the  2023 Edelman Trust Report , economic optimism in the consumer is collapsing. From work pressure to personal chaos, there are several factors that can make it difficult to stay bright eyed and bushy tailed. However in true Mzansi style, one thing that should  not  stress you, is how to take a break from umgowo - with KIT KAT.  Social media is in a frenzy as celebrated musician and comedian RobotBoii, during an interview on the newly launched Popcorn and Cheese podcast, started eating his KIT KAT in an unconventional carefree way, leaving us all wondering, why the bizarre act? View tweet here What does the way you eat your KIT KAT say about you?   Breaking it into individual pieces is the classic way to enjoy a KIT KAT bar. You can break th

Last Night, Tuesday the 14th March Castle Lite immersed us, media frenzies and influencers in their lite world by bringing to life their new campaign #BadNewsBingo. The event formed part of the brand’s highly entertaining new communication, which was inspired by South Africans’ unique way of using comedy and laughter to off-set the heavy we face so often on a daily basis.  The campaign, which launched a few weeks ago, has already garnered mass social engagement as Castle Lite and #BadNewsBingo hosts Eugene Khoza and Tumi Morake flip the script on the heavy headlines daily. Castle Lite’s purpose is to bring the lite side of life to the fore, “We are faced with so much heavy daily, and the news is a huge source of this and recently we have been bombarded with a lot.  #BadNewsBingo offers us the opportunity to relieve some of that seriousness through humor, wit and the understanding that we really are all in it together. It’s the understanding that while we may not be able to control all

Following a successful visit to Mzansi earlier in the year, musical icon and Brutal Fruit  Spritzer ambassador Kelly Rowland recently returned to the country as part of the  ground-breaking You Belong Campaign. Upon her arrival, Kelly held a press  conference on Friday (December 9) at the Leonardo that featured 80 pax media  and other VIP guests in attendance. Hosted by 94.7’s Thando Thabethe, the air was filled with love and laughter as the  pair caught up from Kelly’s previous visit and discussed the campaign. This was  followed by an intimate and glamourous Spritzer Saturday luncheon at Park Station  that was attended by some of Mzansi's top celebs and influencers including Cici  Worldwide, Simphiwe Ngema, Nqobile Mhlambe and Thabsie. The Brutal Fruit Spritzer  community. Dressed in their Spritzer Saturday best, the gorgeous attendees stood  proud and powerful in their femininity, an embodiment of what the campaign is all  about. Their aura was magnetic, and their walk was tall.

The latest ‘Friends with Purpose’ doccie series installment by Klipdrift, South Africa’s favourite brandy, tells the story of a powerful friendship between three friends that has grown from a shared love of cycling into a movement. The story of Biking Bandits is about a trio of friends with a love of pimped-out fixie bikes, who started the ‘Homies Night Rides’ around Soweto last year. Drawn together by a love of cycling – and born from the loneliness of Covid – friends Titi Mashele, Tsatsi Rantsatsi and Tebogo Galagala started a cycling group to reconnect with their community To commemorate International Friendships Day on 30 July 2022, Klipdrift and the Biking Bandits hosted a special ‘Homies Friendship Ride’ in Soweto, where friends from Joburg and Soweto were encouraged to gather, grab a bike and join the Bandits to share in friendship gold. Just under 100 guests registered and were part of this momentous celebration. The ride started off at Native Bar & Restaurant in Jabavu, pa

  Bernini – the Real Sparkling Spritzer Made from Wine – is introducing a sophisticated NEW 500ml can and is inviting Glow Getters to be part of the Glow Up through a series of masterclasses called the ‘ Bernini Glow Up Bootcamp ’ hosted by their brand ambassador Linda Mtoba, alongside a likeminded group of multi-faceted South African influencers. The iconic  Linda Mtoba  will be sharing her tips on ‘branding yourself for success’; financial goddess,  Phumelele Zwane,  will be talking about ‘making your finances glow’; wellness coach and entrepreneur  Phemelo Segoe  on ‘bringing your best-self to an interview’; actress and philanthropist,  Thabisile Zikhali,  on ‘finding balance and glowing in life’ and TV presenter and businesswoman,  Roxy Burger,  on ‘starting your own business’. “We truly believe in the real unbound potential of women and our Glow Up Bootcamp gives women the chance to tap into this potential through practical tips from other Glow Getters who are taking their potenti

South Africa’s most loved peanut butter and chocolate brand, Black Cat took over Shine Studios in Johannesburg on Friday, 29 July 2022, to launch its highly anticipated collaboration with renowned visual artist extraordinaire Karabo Poppy Moletsane set to inspire the youth through its Feed The You, You Can Be campaign. Did I mention that it was a Party. Nga shelwaa futhi uBafo wase Soweto lol We were hosted by rapper, presenter, and social media personality Kevin “Kevi Kev” Setlhare, guests were treated to an exclusive reveal of the merchandise created by the talented visionary, which included bespoke windbreakers, hoodies, t-shirts, and shopper bags designed by the artist. Patriots also indulged in the Black Cat infused menu for the day, packed with all the nutrients they enjoy and love from the heritage brand. “The ‘Feed the You, You Can Be’ campaign is one that speaks to me because it’s a catalyst for change. It is allowing me the opportunity to be a representation of a young, black