Fashioning Modern Africanism

Extreme, the popular alcoholic drink with a distinctive apple taste, is back with an exciting new season of the Bula Sekele dance-off. This time round, they’re putting up R200 000 for the one dancer who knows how to Move Mzansi . And they’re inviting more of us into the circle with an audience vote, with prize money of R50 000 for the public’s number one pick. “ Bula Sekele is just one part of our new campaign, which is going out with one clear message: MOVE MZANSI !” says Extreme Senior Brand Manager Nicole Hewitt. “We hope to spark the idea that you can set off a positive chain reaction through authentic self-expression, so we’re encouraging South Africans from all corners of the country to bring their own dance style into the circle.” For the past two years, Extreme has been spreading positivity through the Bula Sekele dance-off platform. They’ve given the spotlight to incredible undiscovered talent, launched careers, and transformed lives. This year’s judges know all about the

E xtreme  – the invigorating alcoholic drink with a distinctive apple taste – is known for spreading positive upliftment through the power of dance. This started with the launch of ‘Bula Sekele’ (meaning “Make the Circle Bigger”) in 2022 – a successful and hugely popular platform that proudly represents the brand’s purpose. From showing that dance has the power to uplift communities, to connecting with South African consumers on a new level, they knew that this was the start of something big. This year, taking ‘Bula Sekele’ even further with a new partnership featuring Soweto’s Finest – a home-grown, world-class dance crew who draw inspiration from their roots, Soweto.  “Already inspiring crowds with their passion for dance and the spirit of ‘Bula Sekele’, Soweto’s Finest is living proof of Extreme’s ethos that dance has the power to uplift and change lives” says Extreme’s Brand Manager, Nontsikelelo Gumede. Check out the launch video of our new partnership  here . Ziyakhala manje!  On

Extreme, the invigorating alcoholic drink that delivers a unique, crisp apple ale taste, is back with a new season of their Bula Sekele national dance experiential campaign, aimed at finding the hottest undiscovered dance talent Mzansi has to offer and thereby opening up the circle of opportunity for SA dancers. The successful Season 1 of Bula Sekele wrapped in May 2022 and ultimately saw four winners dance away with a cash prize, a dance bursary, and a feature in a music video by one of SA’s most exciting Amapiano artists, Pabi Cooper. Top honours went to Jamy-Lee Perry, Ashlynn Erasmus, Assan Antonio, and Tylor Spelman. In the words of 29-year-old, Belhar-based Ashlynn Erasmus, “Winning Bula Sekele has allowed me to achieve something I thought was impossible. This experience is literally a dream come true." Season 2 of Bula Sekele officially kicks off on 7 October 2022 and promises to dial up the positive energy even more. This time, two lucky winners will each dance away with a