SUMMER 2023 HAS JUST BEEN LITE UP… CASTLE LITE AND MAJOR LEAGUE SET THE STAGE FOR LITENESS AND REFRESHMENT
Castle Lite, South Africa's premium lite beer brand, collaborates with the chart-topping AmaPiano sensation, Major League, to unveil a groundbreaking campaign for the Summer of 2023. The campaign brings together the best of both worlds, fusing the Extra Cold Refreshment found within every Castle Lite bottle with the musical prowess of this award-winning duo. The campaign's unwavering goal is to inspire South Africa to 'LITE’N UP,” and enjoy the moment. The commercial shows Major League entering a bar as seriously as you would expect from world renown musicians, but when they’re handed an extra cold Castle Lite by a knowing barman, they’re inspired to “Lite’n up”, and what follows is a delightfully entertaining rendition of the iconic “Push it!” originally by Salt-N-Pepa Pepper with the Castle Lite bottle at the centre. “We wanted to really capture the summer spirit with this campaign, and what is more synonymous with summer than great music and extra cold refreshment. Maj