SCOOP’S ‘CATCHING WAVES’ RETURNS WITH STAR STUDDED LINE UP FOR THE HENNESSY & NBA SERIES
IN CELEBRATION OF GLOBAL NBA PARTNERSHIP, HENNESSY BRINGS COURTSIDE TO SA FANS Hennessy proudly announced an expansion of its partnership with the National Basketball Association (NBA), which makes it the first global spirit partner in the franchise’s history. This ushers in a new chapter in the relationship, with a synergy that celebrates everything that pushes the spirit of the game forward. As a brand that’s deeply entrenched in urban culture globally, with a passion for game-changers - those who Never Stop. Never Settle - the relationship is a perfect fit with Hennessy’s long-standing ethos. T o celebrate locally, Hennessy has partnered with TV personality and basketball fanatic Scoop Makhathini to bring courtside to South African fans with his popular lifestyle show Catching Waves. Over the next few months, the Catching Waves series will feature a star-studded celebrity line-up going head-to-head in a Hennessy x NBA series of basketball challenges. In addition they break down