Relay Jeans Launches 'Relay Jeans Sound of Denim' Campaign, Empowering Individuals to Embrace Authenticity & Creativity Through Music
In a world that often seeks conformity, Relay Jeans continues to embrace the spirit of individuality with its iconic tagline, 'Be Undefined.' This philosophy champions the idea of breaking free and embracing authenticity, unapologetically being true to oneself. In this pursuit, Relay Jeans is thrilled to unveil its latest campaign, 'Relay Jeans: Sound of Denim,' a harmonious celebration of individuality and personal expression through music. To celebrate music creativity and innovation, as well as to launch a first-of-its-kind music experiment through crafting an exclusive denim-led soundtrack which highlights the significant cultural connection between denim and music, the brand partnered with Joshua The I AM – a young, creative, multi-talented music producer, songwriter, and recording artist, to lead this project with the support of the talented Siphe Tebeka as a Co-Producer. The exclusive denim-led soundtrack explores and captures unique sounds from the different de