Fashioning Modern Africanism

Extreme, the popular alcoholic drink with a distinctive apple taste, is back with an exciting new season of the Bula Sekele dance-off. This time round, they’re putting up R200 000 for the one dancer who knows how to Move Mzansi . And they’re inviting more of us into the circle with an audience vote, with prize money of R50 000 for the public’s number one pick. “ Bula Sekele is just one part of our new campaign, which is going out with one clear message: MOVE MZANSI !” says Extreme Senior Brand Manager Nicole Hewitt. “We hope to spark the idea that you can set off a positive chain reaction through authentic self-expression, so we’re encouraging South Africans from all corners of the country to bring their own dance style into the circle.” For the past two years, Extreme has been spreading positivity through the Bula Sekele dance-off platform. They’ve given the spotlight to incredible undiscovered talent, launched careers, and transformed lives. This year’s judges know all about the

This women's month, Bernini, the only real sparkling spritzer made from wine, is celebrating women who have the ‘Audacity To Live A Little’, by unlocking Glowcations in your city. Instead of waiting for months to save up for an extravagant international trip, Bernini is urging women to prioritise everyday celebrations and fun in today's fast-paced world. Without going far or straining finances, why not indulge your senses or unwind by uncovering hidden local gems in your city while discovering yourself? “The campaign aims to inspire women to break free from their daily routines and live a boundless life by exploring their city’s treasures. By stepping away from the ordinary and embracing an unrestrained spirit of spontaneity, we are acknowledging the unbound potential of women to live a little!” says Paigon Prince, Marketing Manager from Bernini.   Women’s Month is the perfect time to give women room to be audacious with their choices. With a chance to enjoy a short escap

In it's sophomore year the Stimorol FlowLab ups the ante by providing a unique platform that brings together passionate music enthusiasts and talented creators. Since inception FlowLab has created an unprecedented opportunity for collaboration and knowledge-sharing. This year the Stimorol FlowLab will further accelerate artistic growth by hosting a workshop in August where established artists will assume roles as mentors to their emergent counterparts. The workshop's content will see experts in the music industry in position to educate and address challenges typically faced when navigating the profession. Celebrated artists such as Kamo Mphela, Major Steez, Musa Keys and Dee are expected to be key guides at the workshop. Stimorol has provided music makers with experience and opportunities of access to the industry. The FlowLab platform launched a playlist for last year's crop of artists in residence whereby their song creations were adapted onto the Manifesto video. One of

A pen, paper and imagination are all students and creatives need to take part in    Red Bull Doodle Art, a global competition that empowers a new generation of artists. The participant whose doodle is selected to represent Mzansi will be invited to the World Final in Amsterdam, where experts will choose the global winner. Image by  Nicholas Bruno / Red Bull Content Pool JOHANNESBURG, 23 January 2023 – The innovative global competition where art and technology meet to empower a new generation of artists is back. In Red Bull Doodle Art, participants let their minds wander and draw doodles – those spontaneous creations that happen when pen meets paper, and the imagination runs free. In this “phygital” experience involving both the physical and digital realms of art, the national winner will be invited to the World Final in Amsterdam, the Netherlands, where the 2023 Red Bull Doodle Art winner will be chosen by a panel of renowned experts. The application window is now open until 11 March 2

Brutal Fruit Spritzer’s #YOUBelong campaign is an open invitation to all South Africa’s superwomen to embrace our power, get comfortable with our value, and recognise that we fit – anywhere and everywhere; anytime and every time; with anyone and everyone. The #YouBelong campaign featuring Kelly Rowland alongside other powerful South African ladies has enjoyed tremendous success and has positively resonated with South African women since its’ inception. We are excited to announce that we will be ending the year with further celebrations as Kelly Rowland returns to South Africa between the 9 th  and 10 th  of December 2022.   Kelly Rowland is no stranger to Mzansi after visiting us during the shooting of the #YOUBelong TVC with Brutal Fruit Spritzer and she is looking forward to connecting with more South African women. Brutal Fruit Spritzer will be creating spaces and experiences that create an opportunity to rub shoulders and share minds with Kelly in person and savour in the inspirati

While some women have broken boundaries within the DJing landscape of South Africa, it’s no secret that there is an unignorable wide gender gap that exists within this sphere of the music industry, and it is not because of any lack of talent. In male-dominated industries, such as this one, the barriers to entry for women are deeply entrenched, making it much harder for females to break through. There are a number of factors that attribute to these barriers, such as, biasness due to false gender perceptions, lack of access, and so on. South Africa’s number 1 vodka brand, Smirnoff 1818, has decided to launch a new initiative called Shaya Ingoma. The Shaya Ingoma platform calls on all up-and-coming female DJs nationwide to enter the first for the brand female DJ search. Through Shaya Ingoma, Smirnoff 1818 aims to narrow the gender gap and shine a light on some talented upcoming female DJs. This empowerment platform will be focused on unearthing, promoting and offering multiple opportuniti

Turn your life around with Smirnoff’s #Zizojikizinto It’s one thing to win a competition that can change your life for now, and it’s another to win a competition that could completely transform and uplift your life for the long term. The latter is what Smirnoff’s Zizojik’izinto campaign is all about - turning your life around in a sustainable way that you can carry forward. The campaign is offering Smirnoff consumers the opportunity to not only enjoy a refreshing Smirnoff and lemonade mix, but to also stand a chance to win mega prizes that could change their lives in an instant! Just this week, Smirnoff consumer Mcebisi Thwala walked away with a cattle farm worth a whopping R120 000! This is something that can assist him in creating an income for himself and could potentially get him started on a journey of building wealth for himself and his family. With this prize, it’s no doubt that Zizojik’izinto (‘things are going to turn around’) in Mcebisi and his family’s life. In total, Smirno

Iconic whisky brand Johnnie Walker recently celebrated its 200th anniversary through a culture defining collaboration that saw the brand take over Nelson Mandela Square with a first of its kind Johnnie Walker Concept Store. The fomo inducing Concept Store experience, which received mass assent from consumers, was preceded by the brand’s announcement of a limited edition capsule collection in partnership with renowned fashion jaggernaut, Rich Mnisi who designed vibrant statement pieces for the eponymous collection which immediately sold out during the store’s 4-day run at the iconic Sandton City landmark. The brand further raised the bar and set a higher precedence on what it means to be “hot in culture” through other  merchandise partnerships with fan favourite street wear brands including DIPSTREET, Publically Private, Kaylin Car and Good Friday which were also sold at the Johnnie Walker Concept Store.   Following the success of the Johnnie Walker Concept Store, the 200 th   birthday

Heres a Deal Bafwethu. Stand a chance to win a Double Ticket to Evening Of Love 2020 Music Festival. About The Event:  Evening Of Love 2020 All you need to do is go to Instagram, follow @Fashioning_Modern_Africanism then Take a Screen Shot, Post on your Insta Story and Tag @Fashioning_Modern_Africanism and @eveningoflove2020. Don't forget to send us a DM of the Following Details: Full Name and Last Name. ID Number and Contact Details. THIS COMPETITION CLOSE ON 14th February 2020 AT 10:00 A.M and Winners Will Be Announced On Our Instagram Page at 11:30 You must follow us on  Instagram to qualify for the competition. The overall winners will be chosen in a random draw and will be notified by Phone Call. The judges’ decision is final and no correspondence will be entered into. Winners will be disqualified if they are unable to provide us with all requested information, including an ID number. Entry information will not be shared with any third party with