Inverroche presents limited edition packaging of its Classic Gin designed to help solitary bees
A BRAND MADE BY NATURE GIVES BACK TO NATURE Inverroche , a unique range of craft gins infused with fynbos from the coastal region and dunes of the Cape Floral Kingdom, launched a limited edition of its Classic Gin in packaging that has been specially designed to give solitary bees much-needed homes. Aptly called Inverroche Bee&Bee , the beautifully crafted boxes in which the gin is packaged are intended to be repurposed as bee hotels and to give these vital pollinators a place to nest and rest in gardens or even on balconies. Inverroche Bee&Bee is a highlight of Inverroche’s ‘By Nature’ campaign , which celebrates the relationship between the brand and nature. The initiative is also aligned to the brand’s promise, which is to respect, work with and replenish the natural environment and to build an emotional connection with its audience, which is by nature pioneering and the first to create. “The Inverroche range, which pioneered the craft gin scene in South Af