Fashioning Modern Africanism

  Johannesburg –  November, 2023 –  Hennessy , the world’s leading cognac brand, revealed a first-of-its-kind Rooftop Court at 73 Juta Street, Braamfontein on Saturday, 4 November. By launching South Africa’s first 3v3 rooftop basketball court in an integral district for urban culture, Hennessy is adding to the game by not only celebrating basketball culture, but also embracing the culture that is born off the court.    In partnership with renowned local artist Seth Pimentel, also known as African Ginger, and Play Braamfontein, the property development company behind much of the rejuvenation of the inner-city district, the project brought an artistic vision to life that is inspired by the timeless African sunset. Much like Hennessy, the artwork on the court represents a seamless blend of heritage and modern urban culture, merging to create something truly exceptional.   Commenting on the vision, Seth stated, “I wanted to quantify the beauty of Braam Culture with Hennessy right beside i

IN CELEBRATION OF GLOBAL NBA PARTNERSHIP, HENNESSY BRINGS COURTSIDE TO SA FANS Hennessy proudly announced an expansion of its partnership with the National Basketball Association (NBA), which makes it the first global spirit partner in the franchise’s history. This ushers in a new chapter in the relationship, with a synergy that celebrates everything that pushes the spirit of the game forward. As a brand that’s deeply entrenched in urban culture globally, with a passion for game-changers - those who Never Stop. Never Settle - the relationship is a perfect fit with Hennessy’s long-standing ethos. T o celebrate locally, Hennessy has partnered with TV personality and basketball fanatic Scoop Makhathini to bring courtside to South African fans with his popular lifestyle show   Catching Waves. Over the next few months, the  Catching Waves  series will feature a star-studded celebrity line-up going head-to-head in a Hennessy x NBA series of basketball challenges. In addition they break down