South African Fashion Week and Mall of Africa Join Forces with Through-the-Line Designer Collections
South African Fashion Week (SAFW) and Mall of Africa will be launching its recently concluded three-year partnership by staging South Africa’s first hybrid designer collections showcase this year. In recognition of the COVID-19 requirements for social distancing, the ground-breaking fashion event will combine a three-day streaming programme of 26 digital runway shows from 22 – 24 October. This will be followed by the SAFW Trade Show in the Crystal Court at the Mall of Africa with more than fifty designers of mens - and womenswear as well as accessories ranging from footwear and handbags to costume jewellery and millinery from 1 – 3 November and the SAFW Pop Up Shop where fashion lovers will be able to interact and buy directly from all the participating designers from 26 – 28 November, also in the mall’s Crystal Court. ‘This hybrid combination of both a digital and live fashion experience allows us to navigate the complexities of trading and doing business effectively whilst simult