Fashioning Modern Africanism

Award-winning style star Yaya Mavundla is biled to host the Proudly SA red carpet at the South African Music Awards set to take place at Sun Arena in Pretoria tomorrow the 18th of November 2023.  Mavundla who recently bagged the Best styled personality at the 15th Feather Awards last week will be responsible for shining a spotlight to those who will be wearing local on the red carpet.  Known for her fashion and bubbly personality, Mavundla who continuously proudly wear local fashion designers on the red carpet at some of the biggest industry events such as David Tlale, Gavin Rajah, Ezokhetho, Queer Comfort, Imprint and Otiz Selfo and many other designers says she is over the moon to be part of the initiative that promotes local fashion.  "This is another dream come true for me, I can't wait to see how gorgeous everyone is going to look on their local designs, South African celebrities and ordinary citizens always put their best foot forward when it comes to the SAMAs and I can

Marrying a skate and music-inspired heritage with the diverse spirit of New York, Converse, and Awake NY  have introduced their first collaborative collection.  This debut capsule from the Converse x Awake NY partnership celebrates the burgeoning skate and alternative music scene that blossomed in New York City in the early ‘90s, which coincided with Converse’s reintroduction of the 1974 All Star as the One Star.   First collaborative capsule informed by eclecticism of downtown NY.   Launched by Queens native Angelo Baque in 2012,  the Awake NY reflects the diversity that defines New York City’s landscape and captures the spirit and sensibility of the five boroughs.  This silhouette was embraced by and embedded into the skate and alternative communities, which popularized apparel and sneakers salvaged from the ‘70s.   “The One Star always connects back to the early ‘90s punk and alternative artists I really admired, whether it be Nirvana, The Smashing Pumpkins, or the Beastie Boys—musi

The 17 th  edition of the MTN Bushfire international festival of the arts will be held from 31 May – 02 June 2024, at House On Fire in the Kingdom of Eswatini. MTN Bushfire invites live performers of the highest calibre, who share the festival’s mission to celebrate creative expression while promoting social responsibility and inclusion, to send in their applications via our online application process.   Artist applications close 31 st  October 2023.  Application links can be found on the MTN Bushfire website Artists page at  www.bush-fire.com , as well as on our MTN Bushfire social media platforms.   MTN Bushfire looks for a diversity of musical styles and genres. Rooted in Africa and packaged to the world, MTN Bushfire’s line-up has always embraced the eccentric and unearthed the eclectic, featuring a wholesome mix of Pan-African and international artists from across different genres who do more than simply entertain but also use their art as a powerful form of creative advocacy.   T

GALXBOY, the trailblazing South African fashion brand known for its innovative designs and unique cultural fusion, is proud to announce its recent expansion into new cities, solidifying its commitment to captivating fashion enthusiasts across the nation. Founded in 2008, the youth fashion brand has experienced remarkable growth, opening its doors to the vibrant community of Cape Town at the V&A Waterfront last month and most recently launching in Emalahleni this past weekend. With a dynamic vision for the future, the popular streetwear brand is now setting its sights on Polokwane and Durban as the next destinations on its nationwide expansion journey. GALXBOY’s expansion into the iconic V&A Waterfront was met with enthusiasm and marked a significant milestone for the brand. This location serves as a cultural hub for both locals and tourists, making it an ideal destination for GALXBOY's unique blend of contemporary fashion inspired by SA culture. Building on this momentum, t

For the love of local fashion, Proudly South African’s   Local Fashion Police   returns with a whole new justice team of four. In support of the clothing, textile, footwear, & leather sector, Proudly SA alongside   Palesa Mokubung, JJ Schoeman, Otsile Sefolo, and Gert-Johan Coetzee are looking for South Africans who not only love local fashion, but also embody   local is lekker   in their everyday lives. Through the  Local Fashion Police 2023  consumer competition, Proudly South African aims to promote and celebrate the labour-intensive local clothing, textiles, footwear, and leather (CTFL) industry – which has a potential to create a significant number of much-needed jobs and to boost the local creative arts economy. The social media driven competition invites all qualifying consumers to put their fashion foot forward and put their everyday wear to the test.  Proudly SA and the Local Fashion Police are looking for four contestants to walk away with R20 000 worth of fashion each by

THE CTAS CRUISE MIXES THROWBACK STYLE AND COMFORT FOR A LIGHTWEIGHT TAKE ON A CLASSIC This month, as Mzansi celebrates all the phenomenal women of the country,  Converse  is introducing the  Chuck Taylor All Star Cruise —an all-new silhouette that takes inspiration from the skateboard and boldly pushes style to create the next chapter of the Chuck Taylor legacy. The Chuck Taylor All Star Cruise is designed to pay homage to the counterculture fashion scene that adopted the Chuck Taylor All Star as its own.   The CTAS Cruise  features a lightweight, canvas and suede construction lined with skate-inspired elements, including a suede eye-row overlay and punched eyelets. A disrupted, elevated, and layered midsole adds a modern touch that distinguishes the Cruise from the classic Chuck Taylor while retaining the signature Converse style. Because comfort is key to the new silhouette, it has a foam midsole, OrthoLite cushioning and a lightweight EVA-injected outsole for the additional bounce e

Converse All Stars Thato Bernardo and Ginelio Win the All Star Project 2022 Global footwear company brand  Converse  has recently awarded Thato Chosa Ché Bernardo (21) and  Ginelio Da Silva  (22) as the recipients of the  2022 All Star Projects Program . Through this program the young emerging creatives received tools in assisting to create their next by executing two concepts of their desired disciplines in Cape Town and Pretoria. Converse is passionate about supporting young emerging creatives and have created a global  accelerator program that invests in directly supporting the All-Star communities who are passionate about growing their creative disciplines in music, art, sustainability, fashion and sport, and constantly breaking boundaries through their next . After the global announcement last year, Converse South Africa received applications from these young emerging creatives in Mzansi and after meticulous rounds of deliberating, ultimately selected Thato Chosa Ché Bernardo (21)

YOUBETTERFLY , renowned lifestyle culture brand that has captivated culture enthusiasts worldwide since 2017, proudly announced the grand opening of its first official store in South Africa, this past weekend. Located in the heart of the bustling Melrose Arch district, YOUBETTERFLY's newest retail space promises to be a hotspot for fashion-forward individuals seeking collectibles, cutting-edge streetwear, exclusive sneakers and other curated lifestyle products.   Welcoming eager shoppers and enthusiasts to experience the brand's unique fusion of style, culture, and creativity, the store embodies the brand's commitment to providing an elevated shopping experience that reflects the essence of contemporary culture. With it’s modern, minimalist design YOUBETTERFLY beautifully  showcases its latest collections and collaborations, drawing the attention of passersby and fashion enthusiasts alike.  In addition to an impressive array of premium apparel and sneakers, YOUBETTERFLY'

Hey neighbours, Buckle up, The trailblazing team at Glen21 Entertainment, South Africa's leading event maestros, are beyond excited to bring you the first-of-its-kind three-day music and lifestyle festival, HEY NEIGHBOUR.  Howdy! Howzit! Hola! Hafa! Aweh! Hello there, Neighbour! Created, curated and sprung from South African soil, this event is destined to make waves in the African entertainment scene, come this December 2023 in Pretoria. HEY NEIGHBOUR is not just another festival. It's a global gathering, a vibrant celebration of music, culture, and most importantly, community. It's where the unfamiliar face in the crowd becomes the friend you dance with. It's where diversity isn’t just welcomed, it's celebrated. It's where music, the universal connector, weaves a tapestry of shared experiences, creating memories that last a lifetime Hold on to your festival hats, folks! With a lineup brimming with a blend of local and global music powerhouses, HEY NEIGHBOUR pr

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Last night saw the House of Rubicon bring to life an authentic celebration of heritage with the showcasing of their latest collection at South Africa Fashion Week. Commemorating twenty-one years as a style and culture institution in South Africa's fashion landscape, Rubicon’s Spring/Summer 2023 collection marries the eastern and western influences with African elegance, while paying homage to the reimagined Myth of Origin story about the lost kingdom of Mapungubwe.     “With this endearing romantic collection, we designed each of the garments to make the wearer feel emboldened, chic, and in touch with the essence of who she truly is. This is a return to her femininity,” affirmed Hangwani Nengovhela. Hangwani Nengovhela Founder and Creative Director, Hangwani Nengovhela draws inspiration from the landscapes and artifacts recovered at the world heritage site. The kingdom’s origins, passed through oral history, tell a tale of three brothers journeying through the region. One brother w