Fashioning Modern Africanism

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All the allure of live is set to return to local fashion as relaxed lock-down levels allow Mall of Africa to stage South African Fashion Week Autumn/Winter Collections on the runway to a select VIP audience from 28 – 30 October 2021. The shows featuring 29 top designers, will then again be streamed from 4 November to a wider audience including international media, designer clients and local and global followers of fashion. The 2020 show broadcasts were viewed by over 73545 people worldwide and have therefore become a key new addition to the amplification of SA fashion marketing, says director Lucilla Booyzen. This will be followed by the SAFW Trade Show in the Crystal Court at the Mall of Africa with 40 designers of men’s and womenswear as well as accessories ranging from footwear and handbags to costume jewellery and millinery from 31 October - 1 November and the SAFW Pop Up Shop where fashion lovers will be able to interact and buy directly from all the participating designers from 3

The E Communications is Proud to announce that Dumisani Agrippa Zwane of the House of Agrie Couture will be amongst the other Fashion designers selected to showcase their garments at the SA Fashion Week 2021 that will take place at the Mall of Africa.  Zwane who hails from Mamelodi West, says he is very excited to be amongst the best of South Africa’s fashion designers, who will be showcasing their brands at the 2021 SA Fashion Week Event. " I believes this will open more opportunities for my brand, this is a dream come true for me" He said. Residents of Mamelodi and his client's around Pretoria have always been happy about Agrippa’s work, His Passion for fashion has been spotted by SA Fashion week organizers and they did not hesitate to invite him to this Prestigious Events. House of Agrie specializes in hand crafted garments made with the finest fabrics and craftsmanship. The brand is synonymous to luxury. House of Agrie couture atelier services discerning clients wanti

  NEW TALENT SEARCH 2021 FINALIST ANNOUNCEMENT Established in 1998, this competition serves as a springboard for the designers who enter, with those selected as finalists securing several opportunities for long-term growth. Now in its 22nd year, the New Talent Search is illustrative of the SAFW long-term commitment in the development of our country’s fashion design talent. Designers who display a strong potential for commercial growth are supported through their transition from a young creative business to one which is not only sustainable but will further, aid job creation and contribute to the growth of the local industry and the economic growth of South Africa’s GDP. In addition, the New Talent Search provides invaluable industry insights and the opportunity for successful entrants to showcase their skills whilst connecting with sought-after media, buyers, boutiques, online stores and new clients. There are several financial benefits for the winners, providing essential funds and me