Fashioning Modern Africanism

Hunter's Premium Cider, best known for refreshing youth culture, announces Blxckie, aka Somnyama, as the new ambassador for the brand. The Durban-born and raised rapper has been dominating the music scene since 2020 and was recently named the hottest MC of the year in 2022. He is currently one of the most awarded artists in South Africa, making him one of the most sought-after artists in the entertainment industry. With such an impactful voice in the consumer and music space, Blxckie adds to the brand’s plans for building an inclusive and well-represented voice in youth culture. “We’ve already collaborated on some pretty cool initiatives throughout the year, but the partnership is now finally official,” says Saarah Joubert, Brand Manager at Hunter’s Cider. Hunter’s is a brand with a key focus on youth culture and creative expression, with music taking centre stage. To announce the launch of the partnership, the super star posted the below snap on his social media platforms with the

Nigeria Afro-Pop star Godson Ogaga Essi, 26 fondly known as Savage is currently working on his new project featuring DJ Maphorisa and Blxckie. He is responsible for the international hit Confident featuring Buju.  In 2021, he released the 10-track album Utopia featuring Alpha P, Victony, and Mzansi artist Emtee. On the upcoming album, the singer will explore topics on love, money, family, and politics. “I don’t have a title as yet for the upcoming album, but I will be featuring a few South African artists,” he says. “I have completed the track with Maphorisa and Blxckie, it is sounding amazing because of the incredible chemistry we had in the studio together. I hope to work with more South African artist as this has become my second home.” Savage has been in and out of South Africa for about six years and decided a year ago to pursue his love for music. “I have been making music for about 12 years and decided to take it seriously and make a career out of it a year ago. Nit realising th