Fashioning Modern Africanism

Last Night, Tuesday the 14th March Castle Lite immersed us, media frenzies and influencers in their lite world by bringing to life their new campaign #BadNewsBingo. The event formed part of the brand’s highly entertaining new communication, which was inspired by South Africans’ unique way of using comedy and laughter to off-set the heavy we face so often on a daily basis.  The campaign, which launched a few weeks ago, has already garnered mass social engagement as Castle Lite and #BadNewsBingo hosts Eugene Khoza and Tumi Morake flip the script on the heavy headlines daily. Castle Lite’s purpose is to bring the lite side of life to the fore, “We are faced with so much heavy daily, and the news is a huge source of this and recently we have been bombarded with a lot.  #BadNewsBingo offers us the opportunity to relieve some of that seriousness through humor, wit and the understanding that we really are all in it together. It’s the understanding that while we may not be able to control all