HENNESSY COLLABORATES WITH AFRICAN GINGER TO LAUNCH SA’S FIRST ROOFTOP COURT IN BRAAMFONTEIN
Johannesburg – November, 2023 – Hennessy , the world’s leading cognac brand, revealed a first-of-its-kind Rooftop Court at 73 Juta Street, Braamfontein on Saturday, 4 November. By launching South Africa’s first 3v3 rooftop basketball court in an integral district for urban culture, Hennessy is adding to the game by not only celebrating basketball culture, but also embracing the culture that is born off the court. In partnership with renowned local artist Seth Pimentel, also known as African Ginger, and Play Braamfontein, the property development company behind much of the rejuvenation of the inner-city district, the project brought an artistic vision to life that is inspired by the timeless African sunset. Much like Hennessy, the artwork on the court represents a seamless blend of heritage and modern urban culture, merging to create something truly exceptional. Commenting on the vision, Seth stated, “I wanted to quantify the beauty of Braam Culture with Hennessy right beside i