Nestle SA unveiled today a campaign with of Mbongeni Buthelezi x Nestlé for Smarties packaging going green.
Johannesburg - Earlier this year, South Africa’s popular confectionery brand, NESTLÉ SMARTIES globally announced their switch to 100% recyclable paper packaging. To celebrate this milestone, the brand has collaborated with contemporary recycling artist, Mbongeni Buthelezi to design a digital guide for caregivers to follow in creating fun origami pieces using the brand’s recyclable paper. The NESTLÉ SMARTIES and Mbongeni Buthelezi collaboration is intended to drive the brand’s #SmartiesCreateWithPurpose narrative which is set to inspire conscious creativity by using recyclable goods. “Essentially, the purpose of the collaboration is for Buthelezi, through his craft, to inspire and stimulate creativity among South Africans, through his use of the NESTLÉ SMARTIES new 100% recyclable packaging. We hope that caregivers and their children will find it fun and an engaging way to educate children on planet sustainability issues through the creative expressions in repurposing the paper packagi