Fashioning Modern Africanism

One more round to Lite'n up Worker’s Day with Tips on Tap. Castle Lite will raise a glass to its heroes of the service industry of South Africa: Bartenders. A cheerful audience, who make sure your refreshing drinks and delicious food arrive, as well as mathemagicians that pull off tricks to ensure the cash register is balanced to the last cent. Bartenders are the custodians of a great experience with beer. Furthermore, as workers who make an income from tips like most of their counterparts in other pockets of the service industry, it is a rarity for bartenders to sit out a shift even on public holidays. With a salutation served Extra Cold, it therefore is timeous to have a Castle Lite at the nearest watering hole because with each draught bought, a R5 tip automatically goes towards our bar staff on Worker's Day. How? Castle Lite is set to activate the Tips on Tap initiative at more than 300 outlets country wide, where for every 500ml draught sold, the brand will donate R5 per g

Last Night, Tuesday the 14th March Castle Lite immersed us, media frenzies and influencers in their lite world by bringing to life their new campaign #BadNewsBingo. The event formed part of the brand’s highly entertaining new communication, which was inspired by South Africans’ unique way of using comedy and laughter to off-set the heavy we face so often on a daily basis.  The campaign, which launched a few weeks ago, has already garnered mass social engagement as Castle Lite and #BadNewsBingo hosts Eugene Khoza and Tumi Morake flip the script on the heavy headlines daily. Castle Lite’s purpose is to bring the lite side of life to the fore, “We are faced with so much heavy daily, and the news is a huge source of this and recently we have been bombarded with a lot.  #BadNewsBingo offers us the opportunity to relieve some of that seriousness through humor, wit and the understanding that we really are all in it together. It’s the understanding that while we may not be able to control all