Fashioning Modern Africanism

Extreme, the popular alcoholic drink with a distinctive apple taste, is back with an exciting new season of the Bula Sekele dance-off. This time round, they’re putting up R200 000 for the one dancer who knows how to Move Mzansi . And they’re inviting more of us into the circle with an audience vote, with prize money of R50 000 for the public’s number one pick. “ Bula Sekele is just one part of our new campaign, which is going out with one clear message: MOVE MZANSI !” says Extreme Senior Brand Manager Nicole Hewitt. “We hope to spark the idea that you can set off a positive chain reaction through authentic self-expression, so we’re encouraging South Africans from all corners of the country to bring their own dance style into the circle.” For the past two years, Extreme has been spreading positivity through the Bula Sekele dance-off platform. They’ve given the spotlight to incredible undiscovered talent, launched careers, and transformed lives. This year’s judges know all about the