Fashioning Modern Africanism

In the face of financial challenges that have impacted South African consumers, Viceroy steps in with a mission to rejuvenate the spirit of imicimbi and bring back the joy of the festive season. Recognising the struggles faced by many, Viceroy is determined to turn the tide with a positive twist – Aku Dezembeke, the call to "Let's do December”. Imicimbi, integral to our culture, has seen a decline due to economic hardships, leaving many with limited resources for the essentials. As Viceroy, we believe in the power of celebration and unity, especially during the festive season. Aku Dezembeke encapsulates our commitment to turning the "We can't do December" sentiment into a rallying cry for positivity and togetherness. To kick off this initiative, Viceroy is excited to announce the opportunity for Mzansi to win their share of R100,000 towards inkomo yomcimbi. The steps to participate are simple: 1. Purchase any Viceroy product. 2. WhatsApp “Aku Dezembeke” to 08

The Smooth Golden Hour event series, brought to you by Viceroy Smooth Gold, a popular choice for a smooth, easy-to-drink brandy with a sweet finish, culminated at Hallmark House. The premium brandy brand hosted nationwide events – packed with Smooth Gold tastings, live entertainment, and more. Throughout these events, attendees stood a chance to win instant prizes and the ultimate prize – an all-expenses paid trip to see Boohle and Mörda perform at #ViceroyGoldenHour experience at Hallmark House.   The evening encompassed a luxury night, delivering a memorable experience for all attendees. This fabulous soiree brought together a host of celebrities, influencers, and media personalities for an evening of luxury and entertainment.   Upon entering the venue, guests were greeted with an immersive brand experience featuring captivating branding and a mesmerising red carpet which led to the Viceroy Smooth Gold photo booth. Each guest received a personalised tag which included seven complime

Understanding our identity through modern society's cultural lens is critical in our journey to figuring out who we are and what our more significant role is.  Viceroy, a brand deeply rooted in local cultural heritage, has set a tone and platform to allow for conversation that  reinforces the importance of our roots and allows South Africans to air their views and share their experiences. “In the 1 st  episode, we discussed what culture is and the different components that contribute to it. During episode two, we took a closer look at some of the traditions, practices and expectations South Africans encounter in culture and how these affect their pockets. In the latest instalment, identity is being interrogated through the African lens. Questioning who can claim Africa as their culture and whether or not today’s generation is equipped enough to start passing culture on to the new generation,” says  Richard Papo, marketing manager for Viceroy.   Viceroy prides itself in the  Vul’uml

Viceroy Brandy is excited to announce a new addition to its product range, Viceroy Smooth Gold. When a delivery arrived at my job, I was so excited cause you know what, mabiir and yours truly re so🤞🏿 This new product has a lowered alcohol content (23%) to regular brandy (43%), but still offers the same full-bodied flavour making it smoother and easier to drink. I later got home and fixed myself a glass kwa vela kwaba lit. Smooth Gold is easy on the tongue and it blends well on the rocks. I totally recommend this to anyone who likes their brandy light and smooth with the kick that leaves you nicely melo! Akere you know what dranks do to us. Hahahaha dilo stofong! Commenting on the reasons behind Viceroy’s expansion into the new offering, Richard Papo, Marketing Manager for Brandy and Liqueurs at Distell, says, “We’ve seen a growing trend among both men and women who are looking to make responsible choices with their alcohol consumption. Smooth Gold offers drinkers a lowered alcohol pr