Fashioning Modern Africanism

A cclaimed experiential department store We Are EGG The Zone @ Rosebank in Johannesburg marked its first anniversary this past weekend with a vibrant celebration, attended by a long list of celebrities, fashion designers, influencers and key media. The event was an energetic extravaganza, with restaurant partner Mamasamba serving delightful cocktails and refreshments throughout the day. Local DJ sensation, Oscar Mbo entertained guests with his electrifying set from the We Are EGG's centre court during the festivities, captivating customers and guests alike. The highlight of the day was the cutting of the birthday cake with everyone celebrating the store's anniversary with colourful themed cupcakes.   As We Are EGG The Zone @ Rosebank reflects on its successful first year, it looks forward to many more years of creating connections, celebrating local talent, and providing exceptional lifestyle experiences. Nestled in Rosebank, Johannesburg, We Are EGG The Zone @ Rosebank is a on

WHATS THE HYPE ABOUT ‘WE ARE EGG' Having officially opened their second store at the Zone in Rosebank last month, We Are EGG, the award-winning next generation experiential department store not only offers the ultimate shopping experience under one roof, but really is more of a lifestyle destination. Last night we visited the newly opened store in Rosebank amongst the Jozi A-Listers.       Originally launched in Cavendish Square in December 2020, in the thick of the COVID-19 lockdown, by  South African retail pioneers Paul Simon  and  Arie Fabian  in partnership with Old Mutual, the new Rosebank store has been specifically created with the Joburg customer in mind and has been built on a similar model to  the iconic UK based Selfridges  department store. The  beautifully curated, massive 3000 SQM space  features some of the best local and international fashion brands for men’s, women's and kids. The store also offers a beauty, home and jewellery department – all under one roof.