Fashioning Modern Africanism

Smirnoff Infusions launched a delicious new watermelon and mint flavour at an exclusive event this past Sunday, 19 June 2022, at the luxurious Shepstone Gardens in Johannesburg. This gave consumers the opportunity to experience the taste and enjoy a colourful vibe in Winter. They were able to enjoy an afternoon of performances by South Africa’s most loved DJs such as the country’s favourite granny, DBN GOGO, socialite and reality TV star, Bobby Blanco to mention a few, over the delicious menu of the watermelon and mint serves. Smirnoff Infusions boasts a delectable taste profile with a combination of naturally infused ingredients and fruit essence and the new addition is no different. It is a unique blend of the finest spirits infused with the tantalising taste of watermelon and mint to create the perfect balance of flavour and can simply be enjoyed with Indian tonic water.   “The flavoured infused vodka category is growing exceptionally in Mzansi and we are ecstatic to introduce what

While some women have broken boundaries within the DJing landscape of South Africa, it’s no secret that there is an unignorable wide gender gap that exists within this sphere of the music industry, and it is not because of any lack of talent. In male-dominated industries, such as this one, the barriers to entry for women are deeply entrenched, making it much harder for females to break through. There are a number of factors that attribute to these barriers, such as, biasness due to false gender perceptions, lack of access, and so on. South Africa’s number 1 vodka brand, Smirnoff 1818, has decided to launch a new initiative called Shaya Ingoma. The Shaya Ingoma platform calls on all up-and-coming female DJs nationwide to enter the first for the brand female DJ search. Through Shaya Ingoma, Smirnoff 1818 aims to narrow the gender gap and shine a light on some talented upcoming female DJs. This empowerment platform will be focused on unearthing, promoting and offering multiple opportuniti

In celebration of world vodka day, Mzansi’s most loved vodka brand, Smirnoff, introduced its newest offering, Smirnoff Infusions. The celebration was reeled in with a one of a kind experience to set the tone for this delectable blend of naturally infused flavours. South Africa’s biggest, Smirnoff  celebrated the day by whisking guests away to a secret location and giving them a sensory experience of a naturally infused occasion. From hot air balloons to a rooftop deck only to reveal the delectable blend and newest addition to the brand portfolio, Smirnoff Infusions. All guests guest rose to the occasion and amongst them was  actress and media personality, Mbali Nkosi, actor Wiseman Zither and television personality, Bobby Blanco, also spotted was the much-loved social media personality,  Sinethemba Duma to mention a few. “Since its inception in 2009, World Vodka Day has become a worldwide sensation that presents an opportunity for consumers to raise their glasses to one of the world’s