Orijin Amarula reimagines the taste of gin and delivers a uniquely African twist
A bold new taste is about to step onto the African scene; a taste that is set to change the way we think about gin. At the warm heart of the worldwide ginaissance comes a refreshing drink that reimagines this classic, smoothing the edges of its traditionally strong and bitter flavour to deliver something lighter, warmer and friendlier; a truly African original. Orijin Marula launched in March ,as a game-changing addition to the white spirits category. Born in West Africa and crafted from distinctive African botanicals, the South African variant is gently blended with the unique smoothness of Marula to deliver a taste sensation that’s new and exciting but true to its African origins. “Orijin Marula is an embodiment of contemporary African life,” says Refilwe Moswane, Innovation Manager of Diageo South Africa “It celebrates originality and champions African excellence by challenging stereotypes. African originals don’t just passively accept and emulate what others do. They stay true to