Fashioning Modern Africanism

One more round to Lite'n up Worker’s Day with Tips on Tap. Castle Lite will raise a glass to its heroes of the service industry of South Africa: Bartenders. A cheerful audience, who make sure your refreshing drinks and delicious food arrive, as well as mathemagicians that pull off tricks to ensure the cash register is balanced to the last cent. Bartenders are the custodians of a great experience with beer. Furthermore, as workers who make an income from tips like most of their counterparts in other pockets of the service industry, it is a rarity for bartenders to sit out a shift even on public holidays. With a salutation served Extra Cold, it therefore is timeous to have a Castle Lite at the nearest watering hole because with each draught bought, a R5 tip automatically goes towards our bar staff on Worker's Day. How? Castle Lite is set to activate the Tips on Tap initiative at more than 300 outlets country wide, where for every 500ml draught sold, the brand will donate R5 per g

In partnership with your favourite comedians, KIT KAT’s new “Put A Smile In Your Break” campaign reminds South Africans to never let challenges get in the way of enjoying life.  Stress and anxiety are an inevitable part of our lives. According to the  2023 Edelman Trust Report , economic optimism in the consumer is collapsing. From work pressure to personal chaos, there are several factors that can make it difficult to stay bright eyed and bushy tailed. However in true Mzansi style, one thing that should  not  stress you, is how to take a break from umgowo - with KIT KAT.  Social media is in a frenzy as celebrated musician and comedian RobotBoii, during an interview on the newly launched Popcorn and Cheese podcast, started eating his KIT KAT in an unconventional carefree way, leaving us all wondering, why the bizarre act? View tweet here What does the way you eat your KIT KAT say about you?   Breaking it into individual pieces is the classic way to enjoy a KIT KAT bar. You can break th

International Men's Day is a few days away and conversations around men are still at an all time low.  Recently, a 2 day GBVF Indaba took place and the community was left distraught at the lack of direction from what was meant to be a solutions driven Indaba.  TT Mbha who is an entrepreneur and father has taken it upon himself to rally “AMATYMA” to speak about wellness issues that affect men. Men are known to be hard nuts to crack, a species that bottles everything up because society has labelled sensitive men as weak. Mbha who speaks passionately about fatherhood, aims to gather men from all walks of life not only to speak about the harsh realities of being an man but to create an environment where men can learn from each other.“  International Men's days is around the corner and to date we can count the very few events that have been hosted by men for men. When I was conceptualising this event I really wanted to create a safe platform for men to talk - men don’t talk and as a