Fashioning Modern Africanism

A bold new taste is about to step onto the African scene; a taste that is set to change the way we think about gin. At the warm heart of the worldwide ginaissance comes a refreshing drink that reimagines this classic, smoothing the edges of its traditionally strong and bitter flavour to deliver something lighter, warmer and friendlier; a truly African original.  Orijin Marula launched in March ,as a game-changing addition to the white spirits category. Born in West Africa and crafted from distinctive African botanicals, the South African variant is gently blended with the unique smoothness of Marula to deliver a taste sensation that’s new and exciting but true to its African origins.  “Orijin Marula is an embodiment of contemporary African life,” says Refilwe Moswane, Innovation Manager of Diageo South Africa “It celebrates originality and champions African excellence by challenging stereotypes. African originals don’t just passively accept and emulate what others do. They stay true to

The rightful heir to the township   celebration throne is back to claim its rightful place – and just in time to kick off the festive season fun times! Smirnoff 1818 is staging its first immersed experience on Saturday, 30 November 2019, at the Walter Sisulu Square in Kliptown, Soweto. Zone 1818 appreciates township culture by telling authentic stories and celebrating the trends inspired by our townships. Whether it’s a graduation ceremony in Soweto, a chill session in Khayelitsha or a traditional ceremony eTembisa, Smirnoff 1818 has always been there to aid in the good times in township households. Now it’s here to pay homage For Then, For Now and For Whatever is next in South Africa’s music and entertainment industry. The music extravaganza will be led by the award-winning rapper KO and  ol’skool  favourite Thebe.  Included in the line-up will be the new wave of rappers, singers, DJs and lyricists Nadia Nakai, Killer Kau, PH, DNB Gogo, Major League, Boity and a w