Unpacking Identity on the Viceroy Vul’Umlomo: Conversations on Culture
Understanding our identity through modern society's cultural lens is critical in our journey to figuring out who we are and what our more significant role is. Viceroy, a brand deeply rooted in local cultural heritage, has set a tone and platform to allow for conversation that reinforces the importance of our roots and allows South Africans to air their views and share their experiences. “In the 1 st episode, we discussed what culture is and the different components that contribute to it. During episode two, we took a closer look at some of the traditions, practices and expectations South Africans encounter in culture and how these affect their pockets. In the latest instalment, identity is being interrogated through the African lens. Questioning who can claim Africa as their culture and whether or not today’s generation is equipped enough to start passing culture on to the new generation,” says Richard Papo, marketing manager for Viceroy. Viceroy prides itself in the Vul’uml